4 Ways Businesses Can Use Snapchat to Grow Their Brand

Snapchat’s 150 million daily active users are only growing, so it’s no surprise that more businesses are starting to use this unique social media platform as an effective way to grow their brand and market their products and services to potential customers around the world. If you’re looking to reach a younger audience or connect with potential customers in different countries, Snapchat is the right choice for you. Moreover, you can hire an SEO agency in London to do the heavy lifting for you. There are five ways that businesses can use Snapchat to grow their brand and generate more sales.


1) Create Your Own Channel


In a day and age where social media is all about making a good first impression, having your own channel gives you complete control over how people see your brand. That’s what makes Snapchat so attractive: anyone can create an account, but it takes some real thought to set up a truly engaging one. Once you’ve opened up your account for others to access, remember that means there will be some editing involved; if someone sees something they don’t like on your page, chances are they won’t come back for more. Your goal should be engagement—spend time creating content that people want to watch and share! There are no hard-and-fast rules here (yet), so dive in headfirst and start experimenting with different strategies.


2) Storytelling


Snapchat is a powerful storytelling platform that allows businesses to present their brand through fun, relatable videos. As long as your story makes sense and stays on-brand, stories are one of the most effective ways you can use Snapchat to grow your audience. You can boost viewer engagement by including call-to-action cards in your story. These cards prompt viewers to engage with you through a unique action like following you on Twitter or sharing your post with friends. Another thing worth mentioning is that by linking accounts from other social media platforms, you can unlock a whole world of paid promotion options.


3) Engage With Influencers


Finding influential people on Snapchat isn’t difficult. Many popular social media personalities have their usernames right in their Snap name, making it easier for you to search for them. With a couple of quick searches, you can find someone who is already popular in your niche. Asking influencers for a shout-out can be very beneficial to your business because it provides additional exposure and social credibility. If they like what they see, they might also consider partnering with you in some way—whether that means you do something together or they mention you as one of their own. The key here is relevance.


4) Run a Contest


The idea behind contests is that people will follow you, and therefore your brand, in order to enter a drawing for a prize. The contest doesn’t have to be expensive, either; businesses often run contests centred on their products, giving away free samples of perfume or free boxes of cereal. This is an easy way for people to get engaged with your brand (which leads them down a path toward becoming a customer) while at the same time picking up more followers who may eventually become paying customers themselves. Be careful not to go overboard with giving away too many prizes, though—once or twice per month should be enough!


Bottom Line


The biggest social media platforms have almost certainly seen major increases in business because of their ability to easily and quickly reach millions of people around the world. But as it stands, social media is still evolving. Smaller (sometimes more trendy) networks, like Pinterest and Snapchat, can also become powerful marketing tools for your business. Hire a social media agency in London if you want to achieve greater heights and get amazing results!

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