Author: Vanessa Whitaker

Get Comfortable With Discomfort: How Marketers Can Make The Most Of Their Budgets

As budgets continue to tighten, marketers are under pressure to justify every pound spent. However, according to senior marketers from Diageo, CALM, AMS, and Salesforce, a culture of experimentation and curiosity can help brands make the most of their budgets.   Susan Jones, chief digital…