It’s easy to abuse hashtags in social media and sadly, many UK small business owners think they are being on-trend in doing so. It is important to stop misusing hashtags and, for many users, take a “hashtag crash course” before using another one. For those…
In the previous article, we discussed ways that technology is driving change in social media. This one will be about how changes in the way humans interact with this technology is likely to be experienced in 2018. Awareness of the negative effects of social media…
2018 is a new year, and with it, will come some new social media trends. Social media’s capabilities are driven mostly by three factors: technology, market demands and users’ habits. In this blog we will discuss the underlying technological changes projected for 2018. Forbes compares…
Bella was expecting a golden microphone from her singing-star Dad for her thirteenth birthday, but instead she gets a present she really doesn’t want. Even worse, her dad is dating a real-life witch who wants revenge on Bella’s family. Bella is transported to a magical…
Here are some of the ways in which the social media landscape changed in 2017: Spending Forbes estimates that 96 per cent of businesses use social media marketing. According to Impact BND, big brands increased their social media marketing budgets by a full 60 per…
Many of us make controversial posts on social media once in a while. Sometimes, we may get away with it, but other times, we may have a real social media crisis on our hands. The post starts to fill up with plenty of negative comments….
For a series of posts on the year 2017 in social media, in this post we will examine some popular hashtag phrases that dominated in 2017. Hash tags are words or phrases, written by users, unpunctuated by spaces, to denote that their media is about…
In our internet-driven world of modern day business, visual literacy is more important than many even consciously realise. Most of how we interact with a website is done through icons. ‘X’ means close. Three horizontal lines means a menu. A white ‘f’ inside a blue…
Now that we have explored online reviews quite thoroughly, let us learn how we can manage our online reputation. Firstly, a business with very few reviews online is going to be something of an unknown quantity. More risk-avoidant customers may not notice your business if…
In the previous post, we explored ways to find and understand starred reviews. We shall now turn to ways to interpret and judge the merits of these reviews. The Ethics of Reviews A review is only ethical if a person was not paid or compensated…