Video Marketing Statistics

• 4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015)
• 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016
• 43% of people want to see more video content from marketers. (HubSpot, 2016)

As you can clearly see, video marketing offers a wide range of advantages over most other forms of marketing. But how do you get started? How can your business take advantage of video marketing? Keep reading for some simple steps to incorporating video in your small business marketing campaign.

4 Simple Steps To Getting Started With Video Marketing

Make It A Part Of Your Culture- many small business owners will dabble in video marketing and then wonder why it isn’t working for them. To be successful, you have to make video marketing part of your company culture. Your customer base will know if you are serious about your video marketing content and this will show in your profit margin.

Get The Equipment And Set Up Your Studio- if you are just starting out with video marketing, you have to choices: hire a professional video content developer to create your content, or purchase the equipment needed and do it yourself. If doing it yourself, you will need:

• A DSLR or Prosumer Camera
• Basic Studio Lights
• Mounting Equipment (Tripod, Monopod)
• Recording Equipment (Wireless Lavalier Mics or Shotgun Mics)

Then set up a space to use as your studio and include your equipment and specialised lighting, backdrops, photography shrouds and any other personalised essentials you might need for your specific content.

Learn How To Film Like A Pro- with the proper equipment you can get started right away but you might want to learn a few pointers from a pro. If you are really serious about the quality of your content, you should consider taking a videography course.

Create An Editorial Calendar- finally, you will want to schedule your video content to ensure that your customers have a consistent supply. An editorial calendar will also help you to schedule seasonal content in line with the holidays, and product content that is aligned to new product launches.

Hire A Digital Marketing Firm

Now that you know what video marketing is and what it can do for your business, you should contact a digital marketing firm to help you get started building an effective marketing campaign that gets results. If you are considering hiring a digital marketing firm, read the Social Buzzing reviews and contact us for a no-obligation consultation with a professional digital marketer today.

Contact Social Buzzing

To learn more about using video marketing for your small business, check the Social Buzzing reviews and decide if our team is right for your business, then contact Social Buzzing today!

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Custom Marketing Communication

Customizing communications personalizes the communication between your business and the target customer. It basically involves sending the right message to the right person at the right time. When this is done right, you can increase the social media marketing campaign and deliver on investment. Besides, it makes potential and return customers feel special. Indeed according to Harvard Business Review (HBR), personalization of marketing communication between the business and the customer delivers up to eight times the return on investment for the marketing budget.

Multi-Channel Marketing

If this year has delivered a lesson in social media marketing, it is not to stick to one channel for if things go awry with your strategy on that one particular social media channel, then the blow will be significant to your business. Multi-channel marketing allows you to use multiple mediums in communicating, engaging and connecting with customers to always have viable options to cushion you in case a big change on one platform results in limited reach. Today’s mediums in the usual Twitter, Instagram, Facebook and Email, include messenger bots, Facebook groups, browser notifications, email lists, Facebook ads, and blog among others.

Video

Remember the phrase “content is king?” Well, keep that in mind but also, know that there has been a new king in town as well: video. In Facebook, Instagram, and also Twitter, are embracing video faster than you can say why? Snapchat on the other hand, has always been a video-oriented platform. Hence if you want your social media strategy to work effectively, integrate video just as these social media platforms are integrating it.

Chatbots

Want to improve your customer service? Chatbots are the way to go. These are AI that will engage customers on social media rather than wait to connect via phone or wait for the response of a social media representative. Customers demand fast customer service and this emerging trend will engage them faster hence keep them pleased with the fast experience in solving problems immediately.

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Knowing this, you must also know that video marketing can be expensive and has a very high margin of error for those new to this technology. We have all seen the homemade videos that fall far short of their intended goal and often leave the viewer scrambling for their mouse to click away from the site. This happens far too often which is why Social Buzzing offers our video marketing services to create professional, effective videos for your business that get results. These videos are guaranteed to get more views, entice your customers to make a purchase and get your message across to them in a whole new way.

Still, there are many people who would rather go it on their own and take their chances using their own creative minds. For those of you who choose to go this route, we have compiled some of the most popular tools that were designed for the entrepreneur and business owner who wants to create their own video marketing campaigns. Read along and see which ones are right for you.

Animoto:

Animoto is an online video maker that enables users to turn their photos, music and video clips into high-quality slideshows that they can post to their websites. Users can choose from a wide range of video styles and even add background music to their slideshows.

WeVideo:

WeVideo is an easy to use platform for making simple online videos designed to express your creative side. With video sharing and storyboard editing as well as a mobile app which lets you upload photos and clips directly from your phone or tablet, WeVideo is a well-rounded competitor in this category.

Magisto:

Magisto is a great choice for creating online videos on a budget. They offer a wide range of editing styles which can help you pull your project together ensuring a quality final product.

Stupeflix:

Stupeflix lets you easily select photos and videos and transform them into professional quality creations. Their high video and audio quality can provide businesses with professional looking content that allows instant sharing across your social networks.

GoAnimate:

If you are looking for a fun, animated approach to your videos, try GoAnimate. This is one of the most widely used video content creator due to its simplicity and ease of use even by beginners. Using simple, point-and-click tools, you can create high quality videos in minutes.

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Publishing videos on a regular basis is a good way to hold the interest of your users. If your customers take interest in you, but you don’t show them anything new, they will get bored quickly. This doesn’t mean that you should overdo it, just post more videos on a regular basis and keep your customers’ interest.

Ditch the Pitch!

Marketing videos should be honest. Don’t throw a sales pitch at your customers every time you publish a video; keep them spaced out. You and I know that you are I business to make money, your customers know that as well; ditch the hard sell and speak to them on a social level. Make sure your customers know that they come first. In the video above, you can see the simplicity of the message; it is clear, honest and doesn’t force anything on the viewer, yet it still makes them curious about the services offered and what they can mean to their business.

Keep your content interesting and appealing to your target audience. You can lose customers very quickly by posting video content that is irrelevant or doesn’t coincide with the rest of your content. Your customers don’t want to watch a boring commercial. Take the video above for example. That short clip was powerful and dynamic, it made you want to hire the company mentioned. The fact that the video was just a short clip has no bearing on the emotions that it instills in the viewer. You can drone on and on about your products or services, or you can create a video that will stand out and make potential customers take interest in what you have to say.

YouTube is an excellent medium for today’s businesses. Not only can you post the video on YouTube, but you can also embed it into your site and include links around the video related to your content. Don’t worry, the number of views you get on both your site and YouTube will be counted by Google giving you more internet presence and making your site grow in popularity in the search rankings.

As the video above shows us, video marketing can be an effective tool for your business. Remember these key points and your video will stand out among your customers and in the search rankings.

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When you create your marketing videos, who do you think of? If you said that you create your videos with your customers in mind, you are doing it right. Now let’s take that one step further and put yourself in your customers’ position. Now make a video for yourself. This is how the successful corporations do it and they might be on to something.

Making a video that is fun and interesting is a good way to interact with your customers without actually being there. Take this underwater video for example; it’s fun, it’s unexpected and it interacts with the viewer while giving them some information about our services. Are you more likely to watch videos like this one? Your customers feel the same way!

Show Them Who You Are

When making films for your video marketing campaign, be sure you show some personality. Although there are always professional guidelines to follow, people will like you more if they can see who you are. This will also set you apart from competitors, so display a sense of humor while keeping it professional.

Be sure to match the title of the video to the actual video itself. If the video is high energy and dynamic, add a high energy title to go with it. If your video is more informational and offers a message, be sure that the title lets the viewer know that. A quality video title is important for both grabbing the viewer’s attention and using proper keywords to boost search engine rankings.

Sometimes to make a video work, you have to make it funny. Obviously, you cannot use potty or offensive humor for fear of wrecking your reputation or offending your viewer, but sticking to light, topical humor which fits your brand is the best way to enable your customers to have a personal relationship with you.

Make it Look Good

Do you see how well the underwater video is made? It is clear and the images are sharp. Ensure that the videos you produce are well lit and don’t look washed out. People will quit watching videos that are poorly lit so take the time to ensure the lighting and the video quality itself are very good.

By now, you should have a better understanding of what it takes to create a successful video marketing strategy. When you implement the advice given, you are sure to get the positive results you need from your marketing efforts. Just remember to plan carefully and execute thoroughly and your videos are sure to be a success!

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