LinkedIn has firmly established itself as more than just a professional networking site. In 2026 it is one of the most impactful platforms for businesses looking to build authority, generate enquiries and nurture long-term relationships. But not all content performs equally. Certain types of posts…
Many small businesses have a few employees and the owners must wear multiple hats, like doing core management tasks, customer service, bookkeeping and social media marketing. It can be challenging to accomplish so many tasks at once while still trying to keep your staff and…
Regardless of what social media platform you use, you need to be clear of your goals. By having a pre-planned strategy, you will find it easier to achieve your goals and become successful in your market. However, implementing marketing strategies in social media can be…
In part I of our look at how to start a business in 90 days using social media, we looked at creating a business plan and a financial plan as well as gathering the necessary equipment, products or materials your business needs. Now, we will…
So you have decided to start your own business. You have an idea, you have the desire and you want to be your own boss. Now what? Aside from having the initial desire to own your own business, there are a lot of things you…
Marketers continue to see great results with social media for building brand awareness, driving conversions and building relationships with prospects and customers. There isn’t a single industry that even comes close to seeing the effectiveness of social media that event marketers are seeing. When you…
In Part II of our look on how you can use LinkedIn more effectively for your business, we are going to take your LinkedIn experience just a bit further and show you how to work on yourself and the way you appear to other LinkedIn…
Many of the world’s most successful business people are on LinkedIn; whether you are looking for a new career or just to make connection for your current career, LinkedIn is the place to do it. But just like Facebook, Google+ and Twitter, there is a…
Having a LinkedIn profile is an industry standard in today’s business world as it can be used to network, meet new business associates and even bring in some extra sales that you wouldn’t have seen without this powerhouse of a social media site. Have you…