Most consumers check user reviews before they make a purchase. This means that many of the reviews posted online about your business influence the buying decisions of many consumers. User reviews are personal recommendations from other customers and positive user reviews will enhance conversions and…
YouTube is an excellent social media platform to promote your brand. Many people prefer to watch videos, instead of just reading text or checking photos. With interesting content, your channel will grow quickly and the process of creating videos will be more effective with YouTube…
Twitter is a fast-paced social media platform where users engage in conversations and share information. It is a great platform to start a trend and leak a ground-breaking detail about your business or a new product. Although Twitter isn’t a place for comprehensive content, it…
When Instagram first appeared, it was just a place where people shared pictures of freshly baked pies and their cats being playful and looking cute. Today, Instagram is a powerful platform for influencers and business owners looking to build their online business empire. If you…
When consumers shop for goods or services, they often do research to make sure that they are getting the best value possible. They will read online reviews, compare products with similar products, and see how one business stacks up against another. Research shows that 90%…
The summer season is nearly upon us and this summer promises to be much better than last. Last summer, many businesses were closed, consumers were forced to stay inside and avoid being around others, and the pandemic was the only thing on our minds….
April is an important time of year for many business owners. They have just filed their tax forms for the previous year and are in the process of creating a budget for the current one. This is on top of their daily operations which are…
Many of today’s businesses are struggling to survive in a hyper-competitive post pandemic environment. Keeping up with the market dynamics are difficult and this often means, business owners need to increase their marketing budgets. It will be much easier for businesses to weather the competition…
Many management teams aren’t really sure what to do when creating a marketing budget. For smaller businesses, they can brainstorm ways to create marketing budget, so they can remain productive without breaking the bank, but this is typically different as your business grows. Although there’s…
Social media is a crucial marketing platform that allows today’s business and consumers to engage directly. For small and medium enterprises, social media ensures a level playing field. With millions of daily new posts and comments on social media, marketers need a listening tool that…