• Snapchat has roughly 26 million users in the United States
• 77 percent of college students use Snapchat daily
• 58 percent of college students would be likely to purchase a brand’s product or service if they received a coupon on Snapchat

That is a lot of potential customers that your business could miss out on if you aren’t using Snapchat as part of your marketing strategy. How can your business benefit from Snapchat and attract more customers? We will show you!

Here are some ways that you can use Snapchat effectively for your business and reach more potential customers.

Highlight special events.

If you are hosting or taking part in live events such as grand openings, anniversaries, trade shows or charity events, use Snapchat to give your audience members direct access to your live event, no matter where they are.

Launch New Products

Using Snapchat to launch a new product can benefit your business and your brand. With the photo or image lasting only 10 seconds, this will create buzz about your product and potential customers will want to see more.

Give Your Audience a Behind the Scenes Look

Snapchat can help you engage your audience by taking the behind the scenes of your business and showing them how a particular product is made or how your employees spend their day. This is a great opportunity to show your fans how different your brand is from your competitors’.

Keep it Fun and Colourful

Keeping your content appealing to a wide audience is important to your Snapchat success. Snapchat followers are younger with the average user age group being 12-34. That means creating content that is clearly for a general audience.

Push the incentives

If you own a physical business, Snapchat can help you build a customer base by offering them incentives. This is a classic marketing strategy and one that has been proven very effective. Many businesses use social media to host giveaways and sweepstakes asking fans to like, retweet, share and comment for a chance to win something big. Snapchat can be used the same way and you can offer your customers coupons via the app.

So is Snapchat right for your business? The answer is absolutely “yes.” If you haven’t started using Snapchat as part of your marketing strategy, you’re definitely missing out on the opportunity to connect with relevant members of your target audience.

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Allow your loyal customers to get exclusive sneak peaks of new products.

This has become a popular tactic among fashion labels during fashion week events. Fans can get a preview of their creations while models are still in the dressing room, so they have the advantage of being in-the-know even before the collections hit the runway. If you have a new product, this can also be a great way to give your followers a teaser into the look and features of your latest offer. This can increase the excitement for the actual launching.

Give access to your special events.

Making your audience feel like they are a part of your event is one key to a successful launch, trade show, charity dinner, etcetera. With Snapchat, you can make those who can’t go to the actual event feel like they are also present because they are updated and have access to what’s happening. In 2014, the NBA used Snapchat during the draft pick, All-Star games, and finals. This allowed fans to witness some of the most memorable moments in basketball history and get more up close and personal with players.

Provide a behind-the-scenes view to your followers.

Engage your audience even more by letting them see behind the curtains of your company. Let them have access to what goes on in the process of creating their favourite products, or introduce them to key players in your business. For example, share an image of an employee who is in charge of QC and add a creative caption to describe what he does. It can go something like, “This is Ben. He makes sure all your sodas are perfectly mixed so you get just the right amount of fizz and happiness when you open each can.”

Use it to offer promotions.

You can ask customers to take a photo of what they are currently buying from your store and Snapchat the picture, show it to the cash register, and receive an instant discount. Or you can host a themed photo contest, like ‘Weird Local Landmarks’ if you are a local tour company. Gather all entries by taking screen shots and post the qualifying images on your website. The winner gets a free travel package for two or whatever amazing prize you can think of. There are so many ways Snapchat can be used for promotions, so let the creativity flow.

Conclusion

Snapchat is a fantastic tool to engage and excite your audience every day. With creativity, you can use this platform in fun and effective ways to make an impact on your client base and to strengthen your brand’s real-time marketing strategies.

The post Fun and Effective Ways to Use Snapchat for Your Business Marketing appeared first on Social Buzzing.