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Is Snapchat Right for Your Business?

Snapchat, the mobile photo/messaging app that enables its users to take photos and short videos which only remain viewable for 10 seconds, is beginning to slowly change its demographics and many business owners are taking notice. Snapchat as even added live text, chat and video calls between contacts and this could be the reason more people than ever are using the app. Not convinced? Take a look at these Snapchat stats:

• Snapchat has roughly 26 million users in the United States
• 77 percent of college students use Snapchat daily
• 58 percent of college students would be likely to purchase a brand’s product or service if they received a coupon on Snapchat

That is a lot of potential customers that your business could miss out on if you aren’t using Snapchat as part of your marketing strategy. How can your business benefit from Snapchat and attract more customers? We will show you!

Here are some ways that you can use Snapchat effectively for your business and reach more potential customers.

Highlight special events.

If you are hosting or taking part in live events such as grand openings, anniversaries, trade shows or charity events, use Snapchat to give your audience members direct access to your live event, no matter where they are.

Launch New Products

Using Snapchat to launch a new product can benefit your business and your brand. With the photo or image lasting only 10 seconds, this will create buzz about your product and potential customers will want to see more.

Give Your Audience a Behind the Scenes Look

Snapchat can help you engage your audience by taking the behind the scenes of your business and showing them how a particular product is made or how your employees spend their day. This is a great opportunity to show your fans how different your brand is from your competitors’.

Keep it Fun and Colourful

Keeping your content appealing to a wide audience is important to your Snapchat success. Snapchat followers are younger with the average user age group being 12-34. That means creating content that is clearly for a general audience.

Push the incentives

If you own a physical business, Snapchat can help you build a customer base by offering them incentives. This is a classic marketing strategy and one that has been proven very effective. Many businesses use social media to host giveaways and sweepstakes asking fans to like, retweet, share and comment for a chance to win something big. Snapchat can be used the same way and you can offer your customers coupons via the app.

So is Snapchat right for your business? The answer is absolutely “yes.” If you haven’t started using Snapchat as part of your marketing strategy, you’re definitely missing out on the opportunity to connect with relevant members of your target audience.