The 2020 lockdown and the ensuing pandemic has brought upon significant paradigm shifts across industries, including digital marketing. Brands everywhere are dishing out content that is relevant to our times, and this means a lot of lockdown-related content. Whether you are reading a blog…
Having a strong and active social media presence can be a game-changer for brands today. People spend a lot of time on social media, making platforms such as Facebook, Twitter, and Instagram excellent avenues for interacting and engaging with your customers and leads. If…
AI-driven chatbots are becoming capable of engaging with customers in a more natural way. Today, many people don’t realise that they are interacting with chatbots when talking online with customer service. Companies can no longer ignore the potential importance of chatbots and how they can…
July is here and the summer season is in full swing. With COVID-19 lockdown measures lifted in many cities around the world, businesses are looking for ways to increase sales and provide a better online experience for their customers. Keeping that in mind, Social…
Brand awareness is crucial in digital marketing and companies must continuously evaluate their brands. A powerful brand sells itself and people will buy products associated with popular brands. Today’s marketers need to be proactive in ensuring the success of their online brands. If you…
Now that the COVID-19 lockdown measures have been lifted and many people are able to get back to work, some are still feeling a bit uneasy about how quickly they lost their jobs and what would happen if there is a round two of the…
Facebook, the social media giant, has continued to enjoy impressive growth every year since it’s launch back in 2004. Even the recent COVID-19 crisis hasn’t slowed Facebook down. In fact, it has helped it grow that much larger in both active users and time spent…
Originally, social media is meant to be interactive. Small business owners need to continue tracking comments, followers, mentions, trending topics and other metrics to stay engaged with their audience. By taking interactivity to the next level, they can become much more engaged with their audience…
Most social media users are already immune to click-bait titles, ads, unsolicited advice, and passive content. This makes it even more challenging for marketers to deliver fulfilling and exciting experiences to their audience. Interactive and engaging content will always re-engage your existing audience and entice…
Facebook users churn out billions of shareable items each day and it’s getting difficult for marketers to stand out. Creating interesting content boils down to providing what the audience needs and that can be challenging. To do this as effectively as possible, you need to…