The autumn sales season is officially upon us and that means many small businesses are gearing up for the festive holiday sales season as well. To be fully prepared for the busiest season of the year, your business must be in tip-top shape and it…
Social media is an excellent platform for business to get their message out. It is, however, important to figure out which channels to use and how to use them to your full advantage. Without the right approach, social media marketing can become a total waste…
Small businesses have always been an important part of any economic system. They bridge the gap between large-scale manufacturers and end users. Unfortunately, today’s small businesses are the most vulnerable to major disruptions, including the current COVID-19 pandemic. As restrictions are still being lifted in…
Many start-ups and new small businesses use trial-and-error approaches to find marketing strategies that work for them long term. This typically isn’t a very effective approach to marketing and could waste both time and money. Instead of re-inventing the wheel and starting from scratch, there…
Most small businesses operate within a local area and target only local customers. While many business owners will focus on their online customers only, it is still important to establish relationships with the locals to keep those customers loyal. There are many ways to kick-start…
Today, it is much easier to incorporate video content in your online marketing campaigns. Small businesses can record raw footage with smartphones and use editing software to produce professionally-made videos. They can quickly and easily post marketing videos on YouTube and various social media platforms….
Social media is becoming increasingly more important and today’s small business owners should consider hiring a social media management firm who focuses on creating successful social media marketing campaigns. Many small businesses generate a significant amount of their revenue from social media activity and it…
Regardless of your efforts to offer the best possible products and services, you will eventually get a negative review online. Unhappy customers are more eager to write reviews than satisfied ones. If your business gets too many negative reviews, this can pose a serious problem….
One of the most important tools you have at your disposal as a small business owner trying to grow your business in today’s competitive markets is social media. With social media you can introduce your brand, share new products or services, engage with potential…
Trustpilot.com is a consumer review service from Denmark that allows users to write their reviews and opinions about any business worldwide. Each month, Trust Pilot users post about one million reviews. While Trust Pilot is very useful when it comes to informing consumers whether a…