Why are so many business owners emphasizing the use of social media and social media marketing? For one reason, you can actually see the results of your efforts in real time. That means the changes you make today are seen today and you can better effectively optimize your efforts and direct marketing where it is needed most, be it search engine optimization, search engine marketing or social media marketing platforms.

How do you know if the changes you are making are really working or not? By following some simple rules, you can analyze the data and put that information to greater use.

By using off-social media site tools such a Google Analytics, you can learn a lot about your audience and what they are looking for. You can see how much time they spend on your site, what pages they are visiting and how long they are staying. You can even see if they are converting to sales or just clicking away and find out why. By knowing this, you will better know your audience and be able to relate to them more effectively on social media.

Your social media campaign will also enable you to see quickly and accurately, how effective your efforts are. Social media works fast; post engaging content and people will interact with your brand. Post something irrelevant or boring, and you will see them click away from your site rather abruptly.

Another way that you can see if your social media and social media marketing campaigns are working for your business is in customer satisfaction. Satisfied customers will continue to be long term customers as long as you know what they want and provide it for them. Utilise online surveys connected to your social media platforms to gain valuable feedback that can help you direct your time and resources to vital areas of your social media campaign and continue to satisfy your customer base as you grow it.

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By utilizing Google AdWords, Yahoo Search Marketing and a wide array of other online tools, business owners can display ads in the sponsored results section of search results pages and pay a fee each time someone clicks through from the ad to their site.

It sounds simple enough doesn’t it? A word of caution to those who choose to use PPC advertising; if used incorrectly, it could end up costing you more money that you originally planned on spending and net you no new customers in return for it.

Social Buzzing have got their heads together with the fabulous Designz23 so to be sure that you are starting a PPC campaign the right way, here are some costly PPC mistakes that you’ll want to avoid:

SENDING VISITORS TO YOUR HOME PAGE.

When using PPC keywords, be sure to direct readers to the page that has your specific product or service on it. Directing them to your home page makes them work for their information and may cause them to click away from your site.

FAILING TO SPLIT-TEST YOUR AD TEXT.

Almost all PPC engines allow you to test your ads for effectiveness first. This is a good idea as something that relates well to you when you create the ad, may not relate to your target audience or customer base.

RELYING ENTIRELY ON ‘BROAD MATCH’ KEYWORD ADS.

Don’t rely on broad match keywords as they will not net you the results you are looking for just as they are not netting the user the results they are looking for either. Try to be more specific with your keywords and you will see greater results with your ad responses.

NOT TAKING ADVANTAGE OF NEGATIVE KEYWORDS.

Be sure to take advantage of all negative keywords relating to your niche. This will ensure that your ad isn’t pulled up by someone searching for something similar to what you offer but not exactly what you are offering. A prime example would be for an attorney’s website. If you are a divorce attorney and that is the only service you provide, you don’t want the search engines to display your ads when people are searching for “dui attorneys” or something else with any of the available negative keywords.

If any of this doesn’t make sense to you and you still want to take advantage of PPC advertising, it may be time to call in a specialist like the professionals at www.designz23.com to handle your campaign and ensure you the greatest amount of success.

The post The Biggest PPC Mistakes and How You Can Avoid Them With Designz23 appeared first on Social Buzzing.

If you want more people to read what you post on your site, follow these 10 simple rules to getting your content read more often and by more people.

1. Post Quality Content Regularly

Giving the visitors to your site a reason to come back is what can make or break your site’s blog. Whether you post informational content, humour or something niche related, the best thing you can do is post.

2. Make Your Posts Shareable

Make sure that the content you are posting is shareable. Provide eye-catching pictures or titles and make sure that your posts aren’t too long and boring. Short and to the point is always best.

3. Use Content Curation Tools

When used correctly, content curation tools can help provide you with an array of informational articles that are niche related and that will give you the inspiration you need for your own content.

4. Accept Guest Posts

If you get stuck and don’t know what to write or you just don’t have the time it takes to write quality content, find a guest writer who understands your niche. Sometimes, guest writers can provide links back to their own site in the content giving your site an added boost of readers when they link back.

5. SEO

Being on the first page of Google search results is like having the busiest store in the mall — this is where you want to be. Optimize your posts by creating content that contains keywords you’ve researched and found to be important to your audience.

6. Edit Before You Publish

Editing and proofreading your content is important as it shows your readers that you took the time and that you care about the content you are providing them with. Proper grammar, correct spelling and content that is easily understood can make a big difference to your readers; double-check before you post.

7. Link Building

Two types of links can help with page views:

•Work a related post into the text of your article and link to it.

•Links from other sites have the potential to improve your page views and SEO.

8. Email Marketing

Email marketing still beats all other forms of marketing including, for the time being, social media marketing. Creating a good email marketing campaign is easy and will provide some really effective results.

9. Divide Long Posts

This is a favorite of many authors who often have a lot to say. Rather than posting one long, drawn out post that many readers will soon give up on, divide the posts into separate parts and invite the reader back next read for part two, part three and so on. These are the best kind of posts because not only do they provide your readers with the information they need, if they want more, they have to visit your site again. It’s a win/win for both of you.

10. Use Social Media

Use social media channels to publicize your content. You can post links on Twitter, Facebook, Google+, Pinterest, Instagram, and many other platforms being sure to optimize your use of each one and hire a social media management firm to run your campaign if you don’t know how.

The post Do You Want More People To Read Your Posts? Here’s How! appeared first on Social Buzzing.

There are many things that top companies do to increase their sales every year, but what about the rest of us? The small business operators that don’t have a large advertising budget but still need to see those kinds of sales?

Being one of the foremost social media management companies in the UK, Social Buzzing believes in helping small businesses succeed and we have put together some tips on how you can increase your sales in 2015 and become more profitable than ever.

1. Put your storefront in their hands.

Today’s shoppers use a multitude of devices to make their online shopping easier and your business should be available on these devices. That means ensuring that your website is mobile friendly and that your customers can easily pick and choose the products they want right from their smartphones or tablets.

When consumers are able to hold your store in the palm of their hand, it can improve customer loyalty. Remember, there is less comparison shopping on mobile devices so having a mobile app or website optimized for mobile use is like having a captive audience every time your customers shop with you.

2. Focus on being flexible, not fast.

This may come as a surprise, but long delivery times aren’t really a major issue for Brits; we are a patient bunch compared to our foreign counterparts. Rather than focusing on delivery times, maybe take another look at adding more delivery options and offering in-store pickup, couriers, express shipping and means of more efficient checkout procedures for your customers. You would be surprised at what these little touches can do for additional sales.

3. Take social media more seriously.

Social media is one of the biggest ways even small businesses can surpass the larger, more established competitors. If you are not already on social media, we urge you to take a look at what’s available and set up an account or two. Engaging with your customers on a social level will help them feel more at ease shopping with you and will give your brand a face and identity that consumers like.

These simple steps can, and will, help your business become more profitable in 2015 and they should be integrated into your daily operations if you want to be more successful in today’s competitive business world.

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