How to Increase Your Online Sales In 2015
In the UK alone, we spent over $28 billion in 2014 and that number is predicted to grow in 2015. How can your business get a piece of that and turn ho-hum sales into impressive numbers that put more profits in your pocket?
There are many things that top companies do to increase their sales every year, but what about the rest of us? The small business operators that don’t have a large advertising budget but still need to see those kinds of sales?
Being one of the foremost social media management companies in the UK, Social Buzzing believes in helping small businesses succeed and we have put together some tips on how you can increase your sales in 2015 and become more profitable than ever.
1. Put your storefront in their hands.
Today’s shoppers use a multitude of devices to make their online shopping easier and your business should be available on these devices. That means ensuring that your website is mobile friendly and that your customers can easily pick and choose the products they want right from their smartphones or tablets.
When consumers are able to hold your store in the palm of their hand, it can improve customer loyalty. Remember, there is less comparison shopping on mobile devices so having a mobile app or website optimized for mobile use is like having a captive audience every time your customers shop with you.
2. Focus on being flexible, not fast.
This may come as a surprise, but long delivery times aren’t really a major issue for Brits; we are a patient bunch compared to our foreign counterparts. Rather than focusing on delivery times, maybe take another look at adding more delivery options and offering in-store pickup, couriers, express shipping and means of more efficient checkout procedures for your customers. You would be surprised at what these little touches can do for additional sales.
3. Take social media more seriously.
Social media is one of the biggest ways even small businesses can surpass the larger, more established competitors. If you are not already on social media, we urge you to take a look at what’s available and set up an account or two. Engaging with your customers on a social level will help them feel more at ease shopping with you and will give your brand a face and identity that consumers like.
These simple steps can, and will, help your business become more profitable in 2015 and they should be integrated into your daily operations if you want to be more successful in today’s competitive business world.