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3 Social Media Strategies to Focus on in 2018

Digital marketers should know about latest social media developments if they are to be successful. They need to stay up to date with upcoming trends to ensure their effectiveness when creating marketing strategies for their clients. The basic strategy is still to create original content and interact well with the audience, but the way this is done is changing rapidly.

Understanding these changes and being prepared for what is next is important for today’s digital marketing agency. As one of the leading digital marketing agencies Chester business owners depend on, Social Buzzing would like to share some of these upcoming trends and show you what you can do to keep up with them and utilise them for your marketing strategy.

Although we might never know what will happen next in today’s digital marketing world, the best solution is to use these strategies:

  1. Make a plan for artificial intelligence adoption: AI already tears through many online platforms, including social media. Latest technological advancements have finally made it possible for AI to sustain natural interaction with consumers. Businesses should look for effective AI-driven data interpreters that use different components, including compilers, crawlers and others is they want to use artificial intelligence to optimize their content. It is possible for AI to decide the kind of story that deserves attention as AI can sift through a large amount of data and create an algorithm sophisticated enough to pick the most relevant stories for a targeted audience.
  2. Improve customer service: Customer service is becoming more effective and efficient due to the adoption of automated systems, especially those that are driven by artificial intelligence. Instead of employing real life customer service staff, AI-based chat-bots are sophisticated enough to converse with customers through recorded audio systems or texts. Through automation, customer service will become simpler and overhead costs will plummet. Companies will need a smaller workforce, which makes their operation more efficient. Customer service is an essential factor if you want to stay ahead in the competition. Customers are expecting faster responses and customer service is essential in an oversaturated market.
  3. Adapt to latest algorithm changes: Facebook’s recent algorithm changes are causing a huge stir in the social media scene. The social media giant is prioritizing feeds from friends, family and local news publishers which could have an affect the marketing efforts of many businesses; especially if it is proven they get less chance to appear in feeds. A good strategy is to encourage regular users to share by providing relevant and interesting content. This means that your marketing message will still be distributed to the friends and family of these users giving you a way to use the algorithm changes to your advantage.

If you want to grow your business and succeed using effective digital media strategies, contact Social Buzzing, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

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