4 Effective Ways to Engage Your Employees in Social Media Marketing
There are two facts about social media that business owners should take notice of. One is its efficacy in marketing your brand and company. The other one is the truth that members of your team are active in using their social media accounts and even posting on Facebook and Twitter while at work. Instead of giving them sanctions, why not encourage them to be the faces of the company? Social media marketing is one of the most effective ways to reach out to existing and potential customers. To make this work for your business, here are some pointers to engage your employees in this marketing strategy:
Make adjustments on company policies with regard to sharing posts about the business.
Perhaps, it is your practice, as most of the businesses, to limit or prohibit members of the team to share posts about your company, the nature of your business and other information. This is the opportune time to make adjustments in policies that pertain to sharing content about the company. Say, allow them to share articles or posts to their social media channels so long as it is approved by the company. The more employees will hit the “share” button, the more people who are in their networks learn about your company.
Encourage collaboration and creativity in your employees.
You might already have a content development team which handles what’s in your website but this should not stop you to motivate other employees who are creative and have some skills when it comes to website development or writing. Let them contribute to your blog to make them feel that they are really part of the company. Not only will the members of your team feel good about themselves when you let them participate and contribute. They will also be sharing the link to their social media accounts and share it to their friends on social media.
Tweak your blog.
Sure you have a team of writers or perhaps you write on your company blog yourself but keep in mind that your audience is hungry for diversity. Invite your employees to share stories or tips on your blog and ask for suggestions from them. Make your website targetted on your specific audience. Keep them engage both in their work and in marketing. Showing them your confidence in them by letting them contribute will motivate them. Moreover, you can expand your reach.
Acknowledge members of your team.
Another way to make your employees happy and satisfied is to recognize them. Whether it is through an email or a post about their achievements or contributions to the company, you can tag them or mention them in your posts or tweets to publicly show them your appreciation. This will not only make them feel recognized but their family and friends will also know how well your company takes care of its employees. This can also be an effective way to build reputation.
Marketing comes in different shapes and sizes especially with the birth of social media. While you may have a creative team that handles your advertising and marketing, why not include the whole company in your strategies through social media marketing?