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The Benefits of an Explainer Video for Your Business

Whether your business is a new startup or you have been around the block a while, you know how hard it can be to get any real “hits” on your website. And to be able to turn those leads into sales can be even more difficult if the customer doesn’t understand your business or any aspect of the services you provide.

 

You have tried advertising and it just doesn’t seem to be working; you are spending more money than you are taking in and that doesn’t lead to a successful business in any market niche. Sure, your ads are bringing in some business, but are they really worth the time and money you are putting into them?

 

Why Read the Book When You Can Watch the Movie?

It sounds like you need an animated explainer video for your business. What’s that, you ask? An animated explainer video is just that, it is a video that explains to your customers what your company is all about. Rather than having your customers read a lengthy article explaining every detail of your corporate structure, you can make a video instead and offer your customers the chance to watch instead of read what your company is all about.

 

An explainer video will give your new business a strong push forward and can do the same for an established business that is seeing its sales slide off a bit. When done properly, they will add a professional touch to your business that can help make a sale when it counts.

 

Optimize Your Video for Best Results

When it comes to social media management and search engine optimization, an explainer video will take your company much farther than advertising techniques of the past. Making sure that you properly tag your explainer videos will ensure that your target audience sees them, learns more about your company and is more likely to make a purchase of your goods or services.

 

When tagging your explainer videos, do it from the eyes of the consumer and act as if they are searching online for something. What would you type in to find it? Take those keywords and use them as taglines for your explainer videos and they will garner more attention and more potential clients and that will drive more traffic to your website as a result.

 

Remember, if you want to attract more customers to your website, adding an explainer video to your homepage will give them a great first impression and could result in an increase in sales that will enhance your business’ bottom line.