The Biggest PPC Mistakes and How You Can Avoid Them With Designz23
Anyone experienced in the online business world knows what pay per click advertising is and how to use it properly. You should also know that pay per click advertising is one of the fastest ways to draw more potential customers to your website. For those who aren’t familiar with PPC advertising and how it works, here is a quick overview:
By utilizing Google AdWords, Yahoo Search Marketing and a wide array of other online tools, business owners can display ads in the sponsored results section of search results pages and pay a fee each time someone clicks through from the ad to their site.
It sounds simple enough doesn’t it? A word of caution to those who choose to use PPC advertising; if used incorrectly, it could end up costing you more money that you originally planned on spending and net you no new customers in return for it.
Social Buzzing have got their heads together with the fabulous Designz23 so to be sure that you are starting a PPC campaign the right way, here are some costly PPC mistakes that you’ll want to avoid:
SENDING VISITORS TO YOUR HOME PAGE.
When using PPC keywords, be sure to direct readers to the page that has your specific product or service on it. Directing them to your home page makes them work for their information and may cause them to click away from your site.
FAILING TO SPLIT-TEST YOUR AD TEXT.
Almost all PPC engines allow you to test your ads for effectiveness first. This is a good idea as something that relates well to you when you create the ad, may not relate to your target audience or customer base.
RELYING ENTIRELY ON ‘BROAD MATCH’ KEYWORD ADS.
Don’t rely on broad match keywords as they will not net you the results you are looking for just as they are not netting the user the results they are looking for either. Try to be more specific with your keywords and you will see greater results with your ad responses.
NOT TAKING ADVANTAGE OF NEGATIVE KEYWORDS.
Be sure to take advantage of all negative keywords relating to your niche. This will ensure that your ad isn’t pulled up by someone searching for something similar to what you offer but not exactly what you are offering. A prime example would be for an attorney’s website. If you are a divorce attorney and that is the only service you provide, you don’t want the search engines to display your ads when people are searching for “dui attorneys” or something else with any of the available negative keywords.
If any of this doesn’t make sense to you and you still want to take advantage of PPC advertising, it may be time to call in a specialist like the professionals at www.designz23.com to handle your campaign and ensure you the greatest amount of success.