Boost Your Facebook Engagement Fast with These 3 Psychology Principles

As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users. This makes the social network an invaluable platform for small businesses wanting to succeed online. There has been a lot written about how to use Facebook to effectively market your business online and some business owners are even outsourcing their social media marketing to professionals like those at the digital marketing agency Chester business owners trust most, Social Buzzing.

With that being said, there are some tips that the small business owner can take from industry leaders such as Coca Cola and UPS. The one thing that has proven to be more effective than any other technique in marketing is psychology. Psychology has been used effectively by many of the world’s leading companies to get people to purchase their products or services and it has helped them grow and succeed. How can the small business owner take advantage of market psychology to increase their Facebook engagement? Let’s take a look:

  1. The K.I.S.S. Principle

Everyone loves simple. Simple does not promote procrastination. Your audience gravitates towards simple strategies on Facebook because the idea of simple means they’re going to be able to do it.

The simpler you can make your brand, your product or your new Facebook advertisement, the more action you are going to get on your post. This goes from the description of the text all the way to which image you choose to represent a particular subject. They all influence the brain.

  1. The Law of Similarity

Do you have a specific product or service which makes you different? There is something about your brand which will help you stand out from the influencer who seems to have all of the influence on Facebook. Creating similarities between your brand and theirs psychologically allows your audience to feel your brand is safe and trustworthy, just like the influencer you are modeling after.

  1. The Psychology of the String

Have you ever wondered how people can quickly absorb followers and grow their community on Facebook? There is a string theory in psychology which makes your Facebook marketing relevant with your followers.

Take a piece of string and stretch it out in front of you. Place your finger on one end of the string and push it forward. When you do this, the string collapses in the middle, creating chaos. However, if you straighten out the string again, place your finger in the same spot and pull the string towards you, the string begins to follow your finger wherever you lead it.

In pull marketing, your audience follows where you want them to go. You are leading by example. These people are like the string; they are not designed to be pushed around. Psychologically, people don’t like when you tell them what to do. It puts up a wall between your brand and their wallet, causing problems for you. But, when you lead them, it’s a different story.


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