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How to Choose the Right Influencer Marketing Agency?

It can be difficult to determine what steps to take next after you’ve identified a need for your target market and have built up your social presence. Finding the right influencer marketing agency is always a good idea. Here are some tips to assist you in finding that agency.

 

1. Look For Social-Proof Signals

 

Examine any influencer marketing agency’s website and social media properties. Look at their clients’ logos, how many followers they have, the number of other marketers they are connected to on LinkedIn and how many times they’ve been mentioned in popular publications such as Forbes. There are several tools that can help you with this – Brand24, Twylah and BuzzSumo to name a few.

 

2. Talk To The Influencer Marketing Agency

 

Just because your target market is a certain type of person, doesn’t mean you have to work with a specific kind of agency. Keep an open mind and consider any agency that comes your way. You can even provide them with a creative brief about what you want to focus on before you even start working together. See how they respond and how much effort they are willing to put into understanding what you need from them later on.

 

3. Ask For References

 

If you think the influencer marketing agency is right for you, ask them to provide some references so that you can meet these people. Even if they’re not the ones you want to work with, they will be able to give a good recommendation to several other agencies.

 

4. Testimonials

 

Ask around and see if anyone who has already worked with the influencer marketing agency is willing to provide testimonials on their services. They can tell you if their influencer marketing agency is reliable if they have happy clients, what results in they provided and how much time it took.

 

5. Negotiate

 

Once you’ve decided on the agency that you want to work with, it’s time to negotiate and get down to details. Most agencies have a fixed fee that they charge for every order you place, regardless of the actual price. The more you order, the lower their fees will be. They can explain to you exactly what they need from you as a partner and what would be required from them as your partner.

 

6. Let The Influencer Marketing Agency Do Their Job

 

Once your campaign is up and running on social media, leave them to it. Don’t distract them with your business and ask them to focus on the target market instead. The idea is to let them work on their own, not to do everything for them for free.

 

Final Thoughts

 

Finding the right influencer marketing agency is all about asking the right questions and getting the right answers. Don’t be afraid to test them and see how they respond to your queries. If you want to level up your marketing efforts, you need to consider an SEO agency in London that can listen to your queries and derive a proper plan for you. An experienced social media agency in London can not only help you automate things but can also help boost your productivity too.