Four Instagram Growth Strategies to Grow Your Following

No one can deny that Instagram has taken the world by storm. It has grown to be one of the most popular photo-sharing platforms in existence, and it’s not at all hard to see why. The only problem is that a lot of people are just beginning to jump on board, which makes it difficult for them to find followers and attract interest from other brands. So how can you grow your following on Instagram? The answer is simple – follow these four tactics!


1. Create Specific Post Titles and Descriptions


The first thing you need to do is start creating post titles that tell your followers exactly what they’re going to get while they’re scrolling through your feed. Use links that include the name of your brand, or include a short sentence that can be easily absorbed by anyone who’s not familiar with what you do. For example, if you’re selling shoes, then you could use something like, “Check out this style we just added to our online store!” Similarly, you can use the names of key products in your catalogue or any interesting tidbits right in the title of a photograph, so it’s easy for people to identify what it is.


2. Share Product Information


This is a great way to get followers interested, and it’s also a great way to give people an idea of what you sell. You don’t have to go too crazy about using information like the size if you don’t want to, but do make sure that you clearly show your followers what the product is and what it looks like. People are going to want to know more about certain products, so just sharing screenshots of pages from your shop might be enough for them.


3. Followed by Brands Like You


The next thing you need to do is make sure you’re following brands that have similar styles to yours. This will help you to start making connections quickly, which is a fantastic way to grow your following. If you’re trying to sell something that’s a little different from someone’s normal style, then make sure you follow them. The more people trust you and can see that there are other brands out there with similar products, the more likely they’ll be to choose your brand over the competition.


4. Make It Easy for People To Find Your Photos


Once you’re able to start growing your following, then the second thing you need to do is make it easy for people to find your photos. This is all about creating a personal brand and making it clear who you are and where you can be found. If people are able to find you, then they’ll be more likely to follow you, and people will start looking for your photos. This is why it’s important for you to make sure that your account has a prominent image that clearly shows who you are, as well as the name of your brand. And, if possible, having a tagline or blurb on your profile that shares even more information are going to help encourage people to follow.


Bottom Line


The above-mentioned tips are all about helping you to start growing your following. Just remember that sometimes it’s just as important to treat your followers with respect and that everyone is different. Your Instagram page should be enjoyable for everyone who follows it, so if you’re finding that people aren’t enjoying what you have to offer on the platform, then you’ll need to take a step back and figure out how to make it much better or let SEO agency Chester do the heavy work for you. For more information, visit the Social media agency in Chester.

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