Four Ways to Attract New Customers to Your Business
When attempting to attract new customers, you need to have a well-balanced approach. If you want to achieve success, you will need to employ a number of different methods that are all equally effective at attracting new customers so you can focus on converting them into sales. For many business owners, this comes easily, but for others, some coaching is needed.
As one of the UK’s leading digital marketing firms, Social Buzzing has helped thousands of small business owners attract more customers to both their brick and mortar shops and their online websites. We are going to share with you some of our favourite ways to attract new customers to your UK business.
Here are Four Ways to Attract New Customers to Your Business:
- Letters, phone calls and appointments: This is a very basic method that is highly effective. You need to send letters to prospective leads and follow them up with phone calls to set appointments. Your letters should be composed strategically, so leads will be responsive to your phone calls. When calling leads, you can go into more detail about what your products, services and business are all about. If these people are interested, they will agree to schedule an appointment. With an appointment, you are getting closer to ensuring a transaction.
- Create a network: Referrals are often your best source of new customers. Dozens of warm calls are more effective than a hundred cold calls. Marketers may join lead groups and there are many out there that you can find. Find a local chamber of commerce and participate in their monthly networking events. If you have a few leads that you can’t utilize due to your internal limitations, offer them to your competitors. This goodwill gesture may reciprocate down the road.
- Mine your customer database: Instead of looking for new customers, you may still get more out of your current customers. There’s a possibility that your customers require other products that you offer. If you are selling a wide range of related products or service, getting current customers to buy more of your products is as good as acquiring new customers. It is usually easier to set appointments with current customers, especially if you already know their contact information and other details.
- Social Media Marketing: Social media is an effective platform to directly communicate with a large number of target audiences. Billions of people are using various social media services, especially Facebook, YouTube, Twitter and Instagram. It is easy to promote your products through social media and attracting new customers will become easier as well. Facebook is a versatile social media that accommodates text-based, image, audio and video content. YouTube is also a major social media platform with search volume that surpasses Yahoo or Bing.
If you want to grow your business and succeed, contact Social Buzzing, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!
If you enjoyed this article, please feel free to share it on your favorite social media sites.