Fun and Effective Ways to Use Snapchat for Your Business Marketing
If you think this social media app is just for millenials, you should think again. Yes, it is a widely used tool among the 12-34 demographic, but that doesn’t mean you can’t take advantage of its popularity for your marketing campaigns, especially if your target customers belong in that age range. If you’re not yet familiar with this app, Snapchat is a mobile photo-messaging app that lets users share photos and videos. But the catch is, these images and video clips can be viewed by recipients for just 10 seconds then disappears into cyberspace with no trace. Snapchat also allows you to do live text, chat, and video calls with your contacts. So how can you effectively use it in your marketing campaigns?
Allow your loyal customers to get exclusive sneak peaks of new products.
This has become a popular tactic among fashion labels during fashion week events. Fans can get a preview of their creations while models are still in the dressing room, so they have the advantage of being in-the-know even before the collections hit the runway. If you have a new product, this can also be a great way to give your followers a teaser into the look and features of your latest offer. This can increase the excitement for the actual launching.
Give access to your special events.
Making your audience feel like they are a part of your event is one key to a successful launch, trade show, charity dinner, etcetera. With Snapchat, you can make those who can’t go to the actual event feel like they are also present because they are updated and have access to what’s happening. In 2014, the NBA used Snapchat during the draft pick, All-Star games, and finals. This allowed fans to witness some of the most memorable moments in basketball history and get more up close and personal with players.
Provide a behind-the-scenes view to your followers.
Engage your audience even more by letting them see behind the curtains of your company. Let them have access to what goes on in the process of creating their favourite products, or introduce them to key players in your business. For example, share an image of an employee who is in charge of QC and add a creative caption to describe what he does. It can go something like, “This is Ben. He makes sure all your sodas are perfectly mixed so you get just the right amount of fizz and happiness when you open each can.”
Use it to offer promotions.
You can ask customers to take a photo of what they are currently buying from your store and Snapchat the picture, show it to the cash register, and receive an instant discount. Or you can host a themed photo contest, like ‘Weird Local Landmarks’ if you are a local tour company. Gather all entries by taking screen shots and post the qualifying images on your website. The winner gets a free travel package for two or whatever amazing prize you can think of. There are so many ways Snapchat can be used for promotions, so let the creativity flow.
Snapchat is a fantastic tool to engage and excite your audience every day. With creativity, you can use this platform in fun and effective ways to make an impact on your client base and to strengthen your brand’s real-time marketing strategies.