How To Get Started With Video Marketing
We all know just how effective video marketing can be when starting a new business or expanding an already established one. In fact, companies that use video in their marketing campaigns often see greater results in less time than with any other marketing they have at their disposal. Let’s take a quick look at the statistics and see the difference adding optimised video content to your small business marketing campaign can make.
Video Marketing Statistics
- 4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015)
- 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016
- 43% of people want to see more video content from marketers. (HubSpot, 2016)
As you can clearly see, video marketing offers a wide range of advantages over most other forms of marketing. But how do you get started? How can your business take advantage of video marketing? Keep reading for some simple steps to incorporating video in your small business marketing campaign.
4 Simple Steps To Getting Started With Video Marketing
Make It A Part Of Your Culture- many small business owners will dabble in video marketing and then wonder why it isn’t working for them. To be successful, you have to make video marketing part of your company culture. Your customer base will know if you are serious about your video marketing content and this will show in your profit margin.
Get The Equipment And Set Up Your Studio- if you are just starting out with video marketing, you have to choices: hire a professional video content developer to create your content, or purchase the equipment needed and do it yourself. If doing it yourself, you will need:
- A DSLR or Prosumer Camera
- Basic Studio Lights
- Mounting Equipment (Tripod, Monopod)
- Recording Equipment (Wireless Lavalier Mics or Shotgun Mics)
Then set up a space to use as your studio and include your equipment and specialised lighting, backdrops, photography shrouds and any other personalised essentials you might need for your specific content.
Learn How To Film Like A Pro- with the proper equipment you can get started right away but you might want to learn a few pointers from a pro. If you are really serious about the quality of your content, you should consider taking a videography course.
Create An Editorial Calendar- finally, you will want to schedule your video content to ensure that your customers have a consistent supply. An editorial calendar will also help you to schedule seasonal content in line with the holidays, and product content that is aligned to new product launches.
Hire A Digital Marketing Firm
Now that you know what video marketing is and what it can do for your business, you should contact a digital marketing firm to help you get started building an effective marketing campaign that gets results. If you are considering hiring a digital marketing firm, read the Social Buzzing reviews and contact us for a no-obligation consultation with a professional digital marketer today.
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