How to Build an Instagram Following
Instagram is a highly targeted advertising channel that is very effective when combined with other marketing techniques. A recent study also showed that Instagram can give brands over 25% more engagement with users when compared to other channels as well so it is great for building your business. Many people ask how they can increase their Instagram following and there are many ways to do this, so take a look below to find out more.
When on Instagram, you need to engage your current audience while also building your following as well. This can be done by posting engaging and interesting photos, but if you want to grow your following, you will also need to post hashtags as well. This makes it much easier for users to find the specific photos that they want, and like all social media sites, Instagram favours some hashtags when compared to others. The following hashtags remain to be the most popular ones on the site:
If you want to get followers on Instagram, you need to learn how to engage them. There are three different ways to do this, following, liking and commenting. Many people have performed tests to try and work out which one out of these three options is best for getting followers. Many people have stated that when you follow a user, on average, 14% will follow you back. If you follow and like however, this increases to 22% and if you like, follow and comment this increases again to 34%. As you can see, the difference is quite drastic, and it just goes to show that the more active you are on the site, the more likely you are to gain a following from other people.