How to Use Short-Form Video to Grow Your Brand on TikTok & Instagram Reels
Short-form video is the most powerful tool in social media right now. If your brand isn’t already creating content for TikTok and Instagram Reels, you could be missing out on massive reach, stronger engagement and real business growth.
With attention spans getting shorter and algorithms favouring video over static content, short-form clips have quickly become essential for brands that want to stay relevant and visible online.
Why Short-Form Video Works
There’s a reason everyone from global brands to small businesses are jumping on TikTok and Instagram Reels. Short-form video is quick to consume, easy to share and highly engaging. People don’t just scroll past it. They watch, like, comment and share.
These platforms are designed to surface content to new audiences, not just your followers. That means every video you post is an opportunity to get discovered.
What Kind of Content Should You Post?
You don’t need expensive gear or a professional crew to get started. In fact, simple, authentic videos often perform best.
Here are a few content ideas that work well for brands:
- Behind-the-scenes glimpses
- Product tips or demos
- Customer reviews or testimonials
- Educational snippets or “how-tos”
- Day-in-the-life clips
- Trend-based content with your own twist
The key is to show up consistently, provide value, and let your brand personality shine through.
Tips for TikTok
TikTok rewards creativity and originality. Use trending sounds, participate in challenges, and keep things fun and light. Most successful videos are 15 to 30 seconds long and hook the viewer in the first two seconds.
Don’t forget to use hashtags that relate to your niche and target audience. And always add a call to action, even if it’s as simple as “follow us for more” or “check out the link in bio”.
Tips for Instagram Reels
Reels work well when they’re visually appealing and tell a quick story. Try using on-screen text and keep your messaging simple. Instagram tends to favour videos that are shared and saved, so think about what kind of content your audience would want to return to.
Consistency is key. Posting a few times a week helps you stay visible and build momentum.
Should You Use Both Platforms?
Yes. While TikTok and Instagram Reels share similarities, they have different audiences and reach. Repurposing content across both platforms is a smart way to maximise exposure without doubling your workload.
Record once. Edit slightly for each platform. Post and track the results.
Need Help Getting Started?
Short-form video can feel overwhelming at first, especially if you’re not sure what to post or how to keep up with trends. That’s where we come in.
At Social Buzzing, we’re trusted social media company Chester businesses rely on for expert content strategy, video planning and full social media support. We’ll help you turn your brand into a scroll-stopper.
Ready to grow your business with video? Let’s create something worth watching.
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