Facebook users churn out billions of shareable items each day and it’s getting difficult for marketers to stand out. Creating interesting content boils down to providing what the audience needs and that can be challenging. To do this as effectively as possible, you need to…
Small business start-ups need to raise enough capital for their establishment and initial operations. For this, they will need more than just banks and other financial lending institutions, they will need investors as well. Investors can be found more easily on certain social media platforms,…
New social media marketers often encounter unrealistic expectations and misinformation when creating a social media marketing campaign for their business. Poorly organised marketers can be overwhelmed by the massive amount of social media data that is available to them and it can be difficult for…
Every minute, more than a hundred new e-commerce websites are set up around the world. The competition is getting more intense and it’s harder to rank higher in the search engines, even for niche keywords. Fortunately, there are still some tricks that digital marketers can…
Although you already have products that are currently for sale on your website, you will eventually need to add new products to meet current trends and demands in the market. Relevant products are an essential component for success in digital marketing and there are some…
Facebook is the most popular social network with one billion active users on a daily basis. It also serves larger demographics – teens, adults and seniors from diverse cultural backgrounds. This makes digital marketing campaigns on Facebook highly targeted and effective because marketers can easily…
If you spend just a few minutes surfing the web, you will encounter many marketing messages. Before long, it will become quite an overwhelming experience. Digital marketers need to keep in mind that they shouldn’t ruin the online experience of their potential consumers. First impressions…
Many small businesses don’t have sufficient budgets for non-stop social media ads and influencer marketing. However, quality content is something that they can rely on to attract attention from social media users. Creating great content for social media could be challenging, depending on a wide…
Social media is free to use and small businesses can potentially interact with millions of people within a specific market niche. However, manual tasks in social media can be time-consuming and labour-intensive. For small businesses with few available staff, it can be challenging to make…
Small business owners should look for ways to best leverage social media marketing opportunities in 2020. While they don’t need to be active on every social media platform, it is important to focus on attracting new customers and grow their audience using the social media…