Social media is free to use and small businesses can potentially interact with millions of people within a specific market niche. However, manual tasks in social media can be time-consuming and labour-intensive. For small businesses with few available staff, it can be challenging to make…
Small business owners should look for ways to best leverage social media marketing opportunities in 2020. While they don’t need to be active on every social media platform, it is important to focus on attracting new customers and grow their audience using the social media…
Social media is always changing and new trends are arriving each year. It’s often difficult for small business owners and marketers to repeat their successes of previous years, especially if they use the same strategies. Small business owners and solo entrepreneurs are affected the most…
When developing and implementing an effective social media marketing strategy, there could be some elements that are based on outdated or inaccurate information. This is understandable, because most small business owners can get overwhelmed by the rapid pace of change and they can’t keep up….
Today, social media is more than just about having fun and connecting with friends. It’s also a way to do business and to interact with prospective customers, existing clients and other professionals around the world. For small businesses, social media is a great equaliser which…
Video is a very effective form of online content that people like to use for a wide range of purposes. One important reason for this is that there are certain things that can be better and more easily explained through video content. However, for many…
Forecasting a trend is nothing more than a group of industry experts making educated guesses based on the latest developments within the industry itself. For today’s small businesses to succeed, they need to be aware of the latest trends and take advantage of the right…
For many, social media is an online platform to connect and share updates about their daily lives. But, for small business owners and retailers, social media is an excellent way to boost brand affinity and customer loyalty. This will ensure a higher instance of repeat…
Regardless of what social media platform you use, you need to be clear of your goals. By having a pre-planned strategy, you will find it easier to achieve your goals and become successful in your market. However, implementing marketing strategies in social media can be…
Facebook has about 2.5 billion monthly active users and it remains a crucial social network for any small business owner and marketer. Its diversity of users is unmatched and building a solid Facebook following can help any business become more effective and efficient at reaching…