How Top Brands are Using Instagram Effectively
Instagram has over 400 million active monthly users and it has become a social network that many business owners are paying more attention to lately. You may see Instagram as just another photo sharing site, but it is one of the best ways for your business to engage potential customers while showing your fans the best side of your business.
While many brands are using Instagram every day, not all of them are using it as effectively as the following brands are. By using their ideas as an example for your own Instagram campaign, your business could become more successful at reaching and engaging with your customers.
Lowes doesn’t just sell home improvement supplies, it shows its customers how to use their products and gives them some real world applications for them via Instagram.
Starbucks uses Instagram to not only promote their brand, but to connect with their customers. They do this by using followers’ images as part of their promotion bringing the customer into their brand story and making them feel like more of a community.
- Ben & Jerry’s
Ben & Jerry’s has always had some creative ideas when it comes to their ice cream flavors, and they let that brand personality shine on their Instagram posts.
A leading cosmetic and beauty supply chain, Sephora knows how to draw in their customers’ focus on their Instagram page. By making good use of white space to emphasize color, the readers’ eyes are drawn to the products.
Intel is one of those companies that likes to show off their technological developments, but on their Instagram page, the employees are the stars of the show. Intel offers followers a behind the scenes look at their brand making them seem more personable and inviting.
- Taco Bell
Taco Bell uses Instagram to release new products, showcase their menu items and engage with their followers in a fun, colorful way. Their posts are full of energy and avoid any generic marketing techniques.
- American Express
The American Express Instagram offers inspiring images of tourists carrying their American Express cards around the world. This is a creative way to engage followers and promote the use of their cards for travel.
- Warby Parker
Warby Parker an online only prescription eyewear company, has opted to use their own employees rather than hiring models and feature them on their Instagram site to promote their products. This gives followers a sense of realism and shows what Warby Parker’s products would look like on the average man or woman.
Like Lowes, Ikea uses Instagram to show followers how to use their products and even replicates an in-store experience. This promotes their products by giving followers some home decorating tips and directs them to the must-have products to complete their look.
Sharpie, the leading manufacture of markers and writing instruments used by people all over the world, uses Instagram creatively by tying in pop culture with the use of their products. This appeals to younger generations and increases the total of new followers their Instagram page receives.