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Instagram Stories Daily Audience Hits 250M

Instagram Stories is growing and becoming one of the most popular ways to share photos and videos online. The Facebook owned photo and video sharing app has announced that it has reached over 250 million users on a daily basis, a number that is up 25% since April.

These numbers far surpass Snapchat’s single digit percentages and show incredible growth that has been consistent over the past year. Instagram’s popularity is readily seen and could be a factor in the success of Stories, especially since the Stories feed is placed atop the app’s main screen.

By comparison, Snapchat’s daily audience growth has slowed ever since Instagram copied one of its main features. In April, Instagram’s Stories daily audience surpassed Snapchat’s overall daily audience and the Facebook-owned app continues to surpass Snapchat with more and more users being added every month.

What is the cause of this growth and how is Stories becoming so popular, so fast? To make Stories such a success, Instagram is giving its users more to watch. Before, users could live stream video onto the app and when the live stream was over, the video content was no longer available. Now, after a broadcast has ended, people can choose to share a replay of their live stream for up to 24 hours.

Not only will the video content replay, but so will the likes and comments that viewers posted during the live stream. Viewers can choose to watch the video content in real time or they can fast-forward or rewind for 15 seconds at a time by tapping the right and left sides of the screen. On-demand viewers can also send a message to the broadcaster using the “Send Message” button, which also appears in non-live Stories.

With Instagram adding new features and improving Stories based on the needs of the users, it looks as if their growth will continue and Stories will become a useful tool for small business owners looking for ways to feature their products or services through their social media pages.

Is your small business using Instagram to feature your products or services? Would you like some help with your social media marketing? Contact a digital marketing agency Chester that understands your needs and that can create a social media marketing campaign that will increase your customer engagement and make your business more successful.