Overcoming Social Media Hurdles
As many small business owners already know, there are plenty of social media hurdles that can upset an effective social media presence. We have out together some tips that can not only help you overcome these hurdles, but also run an effective, and efficient, social media campaign.
Engagement: Don’t just sell, converse
Social media isn’t like traditional one-way advertising; pushing sales messages just doesn’t work. Social media is really about building relationships and starting conversations with your customers. Discover your market niche first, then determine how to generate a strong brand awareness that offers stimulating and insightful content.
Budget: Consider the cost of time
If you break it down, social media is not really free. Social media costs the business owner in time and a lot of them don’t realize when they need to hire some help. Hiring a social media management company can give you back something more important than money, your time. Think of it as hiring an employee to do the job that you are either unsure of, or you don’t think you have the time to do it properly.
Time: Don’t try to do it all
This brings us to time itself. As a business owner, you do a lot of different jobs for your company and social media usually takes a back seat to many of them. By setting smaller social media goals, you can build your campaign slowly and steadily to ensure that you reach as many customers as possible.
Start slowly with a platform that best matches your target audience and work with that when time allows. Choosing a social media platform that is best suited to your company and your goals will ensure success no matter how little time you have to devote to it.
Transparency: Be a person first, then a brand
Small business owners have an easier time at achieving transparency than those in the corporate sector but only if you understand engagement and your target audience. Today’s social media audience wants to see the people behind the brand so remove those filters and humanize your business. Show off what makes your business unique and what your goals are. Be personable and show that you are human. This will lead to much better results for the time and effort you put into your campaign.