Is Your Social Media Campaign Overwhelming?
Starting a business can be a very exciting, and busy, time for many new entrepreneurs. There is so much to do and so much to plan that you barely have time for yourself and your family. But hey, it’s your business; your very own and that is an accomplishment.
Now that you are getting established, you will want to look at what social media has to offer your business and how you can make the most of it with what little time work allows. To some, it can be very overwhelming and we here at Social Buzzing understand that and want to help.
The following are some tips that can help you get started the right way and run a very effective social media campaign that will help boost sales, give you a broader customer base and help you enjoy running your own business more.
First things first, set realistic expectations of what you want out of your social media campaign. Forget the blanket goals that are very generalized, break them down into smaller goals and do what you can to make them a reality.
Start your social media campaign small and only set up as many accounts as you can handle. Being everywhere all at once isn’t any good if you aren’t really there. Choose a couple of social media platforms that contain your target audience and stick with them for a while. Build up a presence and then branch out.
Now that you have some social media experience under your belt, you can start to move forward with your campaign. Make a plan, set aside some time and see what your competitors are posting. This will give you a clear indication of what customers are responding to and what you can do to engage with them more effectively. Set up an editorial calendar (we will be talking about this in an upcoming post) and use that as a way to keep yourself focused and consistent with your postings.
When in doubt, ask questions. There is so much information online abut social media and how to use it more effectively for your market niche that it would seem futile not to ask questions and seek professional help. You might find that you will benefit more from a social media management company which will allow you to free up more time to focus on your business.
Finally, always keep in mind that your audience is your potential customers. Ask yourself if what you are posting is of value to them and if it isn’t, don’t post it.