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Social media management tools for small businesses

Social media platforms are very helpful to businesses, especially those that are just starting out and need to break out into a very competitive niche. Nevertheless, getting more leads and increased traffic via social media sites such as LinkedIn, Google+, Twittter, and Facebook takes a lot of work. In order to benefit from social media, company owners must also realize that they need specialist to manage all their network activities. They also need to know at the outset that there are publishing tools and marketing software specifically designed to make social media management more efficient.

 

Basic essentials

With the establishment of a social media team that will handle all the marketing and promotional activities, it is now important to pick out the tools of the trade. There are many tools available and they are designed so that social media managers can use them in order to make everything work seamlessly, smoothly, and in a coordinated manner. There are many tools that a social media manager can possibly use in order to accomplish business goals, which may include improved workflow, improved multiple networks engagement, keyword monitoring, and marketing program analysis. For a manager who is in charge of small businesses, it is also important to find monitoring software to help the business achieve its target profits. Here are some of the most popular tools available.

 

Social Flow

Social Flow is currently being utilized by globally known names such as The Economist, Mashable, and National Geographic. There are more. This social media management tool is designed to monitor real-time social media based conversations so that business managers can publish content at the peak time. In this way, members of the target audience will receive the message immediately because they are online when the post is sent out. The suite of services available from Social Flow aims to increase business revenues by increasing audience engagement. Another advantage to using Social Flow is that is has tools to analyze social signs so that the social media manager can propose more relevant marketing solutions.

 

HootSuite

HootSuite is a business solution that allows users to plan and implement campaigns across networks. With only one web-based dashboard, managers can track conversations, measure campaign results, manage an unlimited number of social profiles and use results of enhanced analytics. Users can choose from three different choices, which are enterprise, pro, and free. Hootsuite is a solution that also gives users the opportunity to schedule updates. The auto-schedule feature is particularly helpful since it gives valuable information with regard to what is the best time to post.

 

Social Oomph

Social Oomph is a social media management tool that offers users functions for different social media sites such as Twitter, Facebook, Plurk, and LinkedIn. One of the highlights of this tool is the range of Twitter features available. Social Oomph benefits small businesses by giving managers the tools to track keywords, schedule tweets, view retweets and mentions, and inbox cleanup as well. This tool also offers auto-follow and for new followers auto-DM functions. When used every day, Social Oomph proves itself capable of improving the social media productivity of any small business.

 

Buffer

Buffer is quite effective at sharing information using social media platforms. Small businesses can make use of Buffer’s features to maintain and sustain a social media presence. There are also tools that allow for extensions via Safari, Chrome, and Firefox that facilitate sharing stuff from the Web. If a business owner is too busy to conduct regular updating of all the active social media accounts, then Buffer will handle the job and do it efficiently.

 

Tips and guidelines choosing a management tool for social media

Each of the tools presented above, as well as all the others available in the market today, have specific strengths—functions that are more robust than others are. The most important guideline in choosing a tool for the use of your business is to know your business goals. In this way, you will have a tool with main features that are aligned with your aims. This is the best way to ensure that social media management activities are not only cost-effective but will also provide the much-needed boost in profits.

 

Building brand presence online has become rather complicated because hundreds of companies within the niche are doing the same. Everyone wants to dominate social media, and with the right strategy, the right tools, and the right social media management team this can be achieved.