Social Media Marketing Trends for 2018
Social media continues to grow in both popularity and effectiveness and this growth affects how social media marketing is performed today. Marketers need to routinely check new developments and make the necessary adjustments to their digital marketing strategies if they are tom remain relevant and successful in this industry. By knowing the latest industry trends and what the future of social media marketing will offer, it will be much easier for social media marketers to maintain their effectiveness and grow their client base.
Let’s take a look at the coming trends that will shape the social media marketing industry in the 3rd and 4th quarters of 2018:
Growing importance of video marketing: It’s very easy to upload videos onto today’s various social media platforms. It’s even easier to achieve more organic reach with videos, compared to photos. Video marketing is a powerful way to build relationships, focus on value propositions and communicate your brand. If you are creative enough, you can make videos that are more entertaining and inspiring. Live streaming is particularly effective in establishing and maintaining relationships with your customer base and by communicating directly through live videos, marketers can bring their brands to life.
AI-based chatbots: Artificial intelligence has improved enough to allow chatbots to interact naturally with users. With just a few servers running AI programs, companies can handle thousands of customers at once and deliver a higher level of service as a result.
Increasing use of instant messengers: Instant messaging platforms such as Facebook Messenger, WhatsApp and WeChat are great tools for communicating with people. In essence, they are a more versatile version of text messaging and they are also far cheaper. Broadcasting messages to thousands of customers through instant messaging can be done in an instant, with very little cost.
Virtual reality: Google Cardboard and Oculus Rift has shown that unprecedented levels of immersion can be used for various purposes, including social media marketing. Facebook is taking a major step in integrating VR with its social interaction and social media marketers should take advantage of this technology.
Micro-influencers: People will listen to someone they know and trust. Marketers can work with well-known individuals in a particular market and hire them as micro-influencers. They are more affordable than macro-influencers, such as celebrities, so marketers can use micro-influencers more often. Micro-influencers can be hired to write posts or appear in live videos to convince people about the reliability of your products.
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