The Top PPC Strategies for 2019
Have you tried creating your own Pay Per Click campaign and found it to be too challenging or that the results were great enough for the amount of effort you put into it? If you are looking for effective PPC strategies that can take your paid campaigns to the next level, keep reading as we are going to share our top PPC strategies for 2019. These are strategies that you can use for your Facebook ads, your search ads, native ads and more:
Utilise Messenger Marketing- Messenger marketing is shown to be much more effective than email marketing and News Feed marketing combined. It also has a much higher, and faster, open rate.
Reverse Engineer Your Conversion Funnel- instead of pushing leads through your conversion funnel faster, try increasing the time you get them engaged with your ads. This will also show you what is actually working in your PPC campaign and what isn’t.
Remarket By Your Long-Tail Keywords- if your long-tail keywords aren’t providing the results you want, remarket them. This means to utilise the data provided by the UTM parameters to find a new target audience that is similar to the one that your ads have the most success with.
Spend More On Advertising- most small businesses set a very limited budget for there advertising and this can limit their potential. By contacting a digital marketing firm and spending the extra money, you will begin to see more clicks on your ads as people begin to see your brand more often in their feeds.
To find the best digital marketing agency, look online for reviews and see what other customers have to say about them. If you took a look at the many Social Buzzing reviews online, you would see that our customers come to us for results.
Create Off-Topic Content- if you want to build brand bias, creating off-topic content can be the most effective ways to do so. New visitors to your site often have low brand affinity which can result in lower click-through rates and conversion rates. By creating off-topic content, you are providing site visitors with value through your content, thus creating brand affinity and bias.
Turn Off Audience Network- in Facebook Ads, you have the option to turn off Audience Network. By doing this, you can eliminate up to 90% of click fraud from untrustworthy sites.
Contact Social Buzzing
To learn more about how PPC strategies can help grow your business, contact Social Buzzing today!
If you enjoyed this article, please feel free to share it on your favorite social media sites.