Using Facebook Live for Your Online Business

If you are running an online business and are not using Facebook Live, you could be missing out on some incredible marketing opportunities. Ever since Facebook’s live video platform was introduced, businesses throughout the UK and around the world have been gaining more traffic to their social media pages, websites and brick and mortar retail locations. Social Buzzing, the leading digital marketing agency Chester business owners depend on for social media marketing success, has seen first-hand how using Facebook Live can help small businesses grow big. We want to share some of our favourite tips for making the most of using Facebook Live for your online business.

Call to Action

First, you need to make sure that you give your viewers a call to action sometime during the live feed. This is very important as you need to make sure you are getting people to do things like visit your business’ website and make purchases from your business. Be sure that your call to action is clear and easy to understand.

Create a Clean, Inviting Background

Next, make sure that you have a professional looking background that is well lit, inviting and free of clutter. You need to make sure that your viewers are able to focus on what you have to say and what you are presenting to your audience, not what is happening in the background. If your background is cluttered, people will be paying more attention to what is behind you and not to the message you are trying to convey.

Nervous Happens

Remember to keep in mind that it is completely fine to get a little nervous the first few times you go live using the Facebook Live feature. Don’t let this bother you in the least as it happens to many business owners using live video feeds. If anything, getting a little nervous will make you much easier to relate to when it comes to your audience and that can make the difference between selling your product or missing a sale by sounding too pushy.


These are just a few things to remember when you are using Facebook Live for your business. You should also remember to have fun as your excitement for your business can be infectious and can help build an online following of Facebook fans and customers.

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