Using YouTube for Business

YouTube’s reach has been proven as many artists, celebrities and others are reaching more of their fan base with less effort. Using YouTube for business can have the same effect as it can help new businesses become established and give potential customers the chance to see products being demonstrated or hear from company representatives. There are many benefits of using YouTube in your inbound marketing campaign and we are going to take a look at some:


1. Capturing Attention

Creative YouTube videos can captivate your audience and give your business the customer exposure it needs. With viewers watching hundreds of millions of hours of YouTube videos every day, your business should be using it.


2. High Traffic Volumes

YouTube is an efficient way for you to reach more customers with less work. There are more than 1 billion users on YouTube and the number of hours each month that viewers are watching videos has been steadily increasing by 50% year over year. YouTube is cost-effective and it reaches more viewers than regular television and cable stations.


3. Viral Marketing

YouTube’s viral marketing advantages give small businesses the chance to reach more people as viewers will often share your video with their friends on social media. Their friends will share it and so on until your video goes viral and reaches millions of viewers.


4. Search Engine Rankings

Google owns YouTube and acquired the social media channel as part of its search engine and social media online presence. This is what make YouTube one of the most useful of all the social media marketing strategies. YouTube videos are ranked high on Google’s search pages which gives your business the boost it needs.


5. Social Media Marketing Integration

YouTube is international and its videos are easy to share online. When you distribute YouTube videos on sites such as Facebook, Twitter and LinkedIn, your business exposure will grow quickly. This will grow your online business presence and help you grow your business.


Do you want to add YouTube to your social media campaign but don’t know how to make a video or even what to put in it? Let Social Buzzing help. Contact us today and see what we can do for your business.



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