Video Marketing Statistics by the Numbers

Video marketing is the latest craze in the business world and, whether your business is a small start-up or a well-established corporation, video marketing can help you remain effective and relevant in your market niche.


We have broken down the latest video marketing statistics for you making them easier to understand and more effective at getting their point across.


  1. Videos Increase People’s Understanding Of Your Product or Service by 74%
  2. YouTube Is the Number Two Search Engine in the World
  3. A Third of All Online Activity Is Spent Watching Video
  4. The Average Internet User Is Exposed To an Average of 32.2 Videos in a Month
  5. Every Day 100 Million Internet Users Watch an Online Video
  6. 50% of Users Watch Business Related Videos on YouTube Once A Week
  7. 75% Of Users Visit the Marketer’s Website after Viewing a Video
  8. 75% of Executives Watch Work-Related Videos on Business Websites At Least Once A Week
  9. An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month
  10. 80% of Internet Users Remember the Video Ads They Watch Online
  11. 26% of Internet Users Look For More Information after Viewing a Video Ad
  12. 22% of Internet Users Visit the Website Named In a Video Ad They Viewed
  13. After Visiting a Video Ad, 12% of Viewers Purchase the Specific Product Featured In the Ad
  14. Website Visitors Are 64% More Likely To Buy A Product on an Online Retail Site after Watching A Video
  15. Real Estate Listings with Videos Receive 403% More Inquiries than Those without Videos
  16. Click-Through Rates Increase 2-3 Times When Marketers Include a Video in an Email
  17. Subscriber to Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign
  18. 80% of Your Online Visitors Will Watch a Video, While Only 20 Percent Will Actually Read Content in Its Entirety
  19. Your Website Is 50 Times More Likely To Appear On the First Page of a Search Engine Results Page If It Includes Video
  20. In 30 Days More Video Content Is Uploaded in 30 days Than All Three Major U.S. T.V. Networks Combined Have Created In 30 Years
  21. 90% of User Say That Seeing a Video about a Product Is Helpful In the Decision Process
  22. 45.5% of Internet Users View At Least One Video Online Over the Course of a Month
  23. 45% of Viewers Will Stop Watching a Video after 1 Minute & 60% by 2 Minutes
  24. 72 Hours of Video Are Uploaded To YouTube Every Minute
  25. An Introductory Company Email That Includes a Video Receives an Increase Click-Through Rate By 96%

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