Why Corporate Culture is Important for Small Businesses

While Social Buzzing is the UK’s leading social media marketing firm offering small to medium and enterprise level businesses social media management services that ensure their online success, we also like to provide our clients with some tips on how to get the most success out of their businesses, both online and offline. We want our clients to succeed and grow their businesses which is why we created this post. Read on and learn why corporate culture is important for your small business and how you can create an effective corporate culture in your business today.


Today’s economy is spurred by small businesses and start-ups. Entrepreneurs often have the energy, talent and passion necessary to run with creative new ventures and while a good idea and a dedicated CEO are essential to small business success, corporate culture is also important. Corporate culture is the tone and atmosphere of the overall organisation and the relationship between its employees. You know, happy employees equal a successful business. Just as in the picture above, the employee is usually the first and last person to interact with your customers and a happy employee is sure to keep the customers coming back.


Many entrepreneurs overlook corporate culture, assuming that it will just work itself out once things get up and running. Being intentional about corporate culture is one of the best ways to ensure its, and your business’, success. It requires an investment of both resources and time and it will lead to happy employees who feel valued and who want your business to succeed.


Many people define corporate culture as the overall “feeling” of a workplace. How the employees interact with their coworkers and their supervisors, how clearly their work expectations are set and how content they are to be doing their jobs. These are all factors that add up to the success of your small business.


Recent studies have shown that companies who invest in their people tend to do better in terms of net profits and shareholder rankings than those whose culture is either nonexistent or negative. Most of the time, a positive corporate culture is good for both workplace morale and the bottom line—two things that are particularly important for new businesses and emerging start-ups.


Creating a corporate culture is about vision, people and communication. When all three work together, the results can be impressive. Entrepreneurs must take steps to plan out their cultures, adjust them when necessary and actively seek the right team members for their businesses. Few things about succeeding in a start-up are easy, but this is one place where getting it right is important and can make the difference between small business success and small business failure.

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