In many countries, people are encouraged or required to remain at home except for essential errands. Small local businesses are facing difficult situations. They are essential for the economy of many countries, employing millions of people. In the UK, small businesses represent 47.5 percent of…
Small business start-ups need to raise enough capital for their establishment and initial operations. For this, they will need more than just banks and other financial lending institutions, they will need investors as well. Investors can be found more easily on certain social media platforms,…
Many small businesses have a few employees and the owners must wear multiple hats, like doing core management tasks, customer service, bookkeeping and social media marketing. It can be challenging to accomplish so many tasks at once while still trying to keep your staff and…
New social media marketers often encounter unrealistic expectations and misinformation when creating a social media marketing campaign for their business. Poorly organised marketers can be overwhelmed by the massive amount of social media data that is available to them and it can be difficult for…
Social media marketing tools offer a wide range of features and benefits that make it easy for any small business owner to grow their business. However, there are so many options that it can be challenging to know which one is appropriate for your marketing…
Every minute, more than a hundred new e-commerce websites are set up around the world. The competition is getting more intense and it’s harder to rank higher in the search engines, even for niche keywords. Fortunately, there are still some tricks that digital marketers can…
Although you already have products that are currently for sale on your website, you will eventually need to add new products to meet current trends and demands in the market. Relevant products are an essential component for success in digital marketing and there are some…
If you spend just a few minutes surfing the web, you will encounter many marketing messages. Before long, it will become quite an overwhelming experience. Digital marketers need to keep in mind that they shouldn’t ruin the online experience of their potential consumers. First impressions…
Many small businesses don’t have sufficient budgets for non-stop social media ads and influencer marketing. However, quality content is something that they can rely on to attract attention from social media users. Creating great content for social media could be challenging, depending on a wide…
When developing and implementing an effective social media marketing strategy, there could be some elements that are based on outdated or inaccurate information. This is understandable, because most small business owners can get overwhelmed by the rapid pace of change and they can’t keep up….