Marketers continue to see great results with social media for building brand awareness, driving conversions and building relationships with prospects and customers. There isn’t a single industry that even comes close to seeing the effectiveness of social media that event marketers are seeing. When you…
Attracting the attention of your social audience has become more and more difficult and, while larger businesses can continue to raise the amounts they invest in social media marketing, many small businesses cannot and that leaves them to find more innovative ways to capture a…
Is having a Facebook page enough? Have you ever thought about integrating the Facebook experience into your own website? Yes, this concept has been out there for years but is it really being taken advantage of? We have known that it helps having a Facebook…
Running a social media campaign is not an easy task. The updates that need to be sent out should be carefully planned and worded as not to cause any offence or be laughed at. At times, maintaining just one platform can become too overwhelming. …
Project management is not without problems and issues that arise during the inception down to completion. Projects can go over budget, and fail to meet deadlines or deliver as expected. When a project fails to complete in time, it will become costly on paper. Multiply…
Social channels are often believed to only create engagement. Brands should believe otherwise because these media can offer a lot more, particularly in assisting project management. Alternative Channels of B2B Approach According to critics social media cannot be effective in getting business-to-business (B2B) leads…
Questions regarding return on investment (ROI) are some of the biggest hindrance to social media. This is because people do not entirely believe that social media is capable of producing a good ROI. In order to answer questions like how to generate leads with…
Businesses following the trend of social media marketing deserve the right to measure how successful they are already. Social media for business have campaigns and programs that will perform better than traditional techniques. Hence, it would be quite convincing having the figures to support your…
Recently, Instagram revealed to the world that they are going to adapt a non-chronological newsfeed order, which is said to be like the one Facebook is using. With this update, the platform will be able to weigh in an array of social signals, such as…
Instagram is undeniably one of the most popular social networking sites nowadays. In fact, it has become the social media platform of choice for many companies, particularly those who need to express themselves in pictures to catch the attention of their target audience. These include…