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Digital Marketing Trends For 2019

The rapid advancement of today’s technology has changed the way many small business owners think. Being online is a necessity and marketing your business online is crucial to its success. Now, not only do you have to market your business online, but you have to keep up with the latest digital marketing trends to ensure that your marketing efforts are effective.

 

Hire A Digital Marketing Firm

 

One of the best ways to ensure that your business is keeping up with the latest digital marketing trends is to hire a digital marketing firm. If you are considering hiring a digital marketing firm to help your business keep up with the latest digital marketing trends, read the Social Buzzing reviews and contact us for a no-obligation consultation with a professional digital marketer today.

 

Let’s take a look at the digital marketing trends for 2019 and see how these can help you grow your business and your brand:

 

Artificial Intelligence- Artificial Intelligence (AI) is being used more and more in the world around us. It’s in our homes, our cars, even our smartphones, so it makes sense that it should be used to optimise our marketing efforts. In 2019, we are beginning to see AI used for everything from content marketing and customer service, to advertising, identifying trends, performing competitor research and more.

 

Chatbots- chatbots had previously gotten a bad rap as they were often used for spamming purposes. In 2019, however, chatbots are being used for a wide range of useful purposes including:

 

  • Self-Service
  • Lead Qualification
  • Shopping Assistance
  • Website Browsing Guidance
  • Knowledgebase Research

 

Programmatic Advertising- programmatic advertising uses AI to buy and place advertisements as well as a wide range of media including display advertisements and ‘out-of-home’ ads.

 

Personalisation- personalised marketing content is becoming more and more popular with consumers as it provides better customer experiences, increased brand loyalty, increased revenue as well as many new cross-channel selling opportunities. An example of this is seeing your name written on your Starbucks cup.

 

Video Marketing- video will make up more than 80% of all online traffic and, while most of the video content online is uploaded by individuals, higher quality content from businesses is becoming a growing factor throughout the industry. Everything from how-to videos, product walkthroughs and influencer interviews, to customer testimonials, company culture videos, event videos and more are becoming popular among today’s business owners.

 

Contact Social Buzzing

 

To learn more about the changes LinkedIn is making and the importance of Facebook reviews for your business, check the Social Buzzing reviews and decide if our team is right for your business, then contact Social Buzzing today!

 

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