What Is A Social Media Influencer

As a social media marketing agency based in both Chester and Marlow, Social Buzzing know their stuff when it comes to social media. For those of you that want to know more about social media and the important roles certain people have on social media then you have certainly come to the correct place! You may have heard a little something about social media influencers, but are you unsure as to who these people actually are and how you can utilize their social media accounts in order to create some more sales for your company or business? Then.. read on.


The official definition goes as follows: Social Media Influencer. noun. A Social Media Influencer is a user on social media who have established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.


Influencers may have built up their influence on social media due to their knowledge on a particular topic. This could be really useful when it comes to advertising your business and an opportunity you can not afford to miss. For example, if you are a beauty business – reach out to popular makeup artists online and get them to try out your products. At a price (usually) they can then try out the products and review and encourage their followers to find out more or buy them just because they have used them themselves.


It is not just health and beauty you could do this with, you could literally do this with whatever your business focus may be. If you own a pet shop, there are plenty of huge Instagram accounts dedicated to cute cats and dogs that you can get in touch with and send some products they can advertise. The possibilities are endless with a little imagination.


The types of influencers you can reach out to online are:

  1. Celebrities
  2. Industry experts and thought leaders
  3. Bloggers and content creators
  4. Micro Influencers


As it may be hard for a small business to reach celebrities, it is better off, to begin with getting in contact with industry experts and thought leaders, bloggers and content creators and micro influencers (which is another word for social media influencers).


If you need any help or advice with reaching out to influencers online, then contact social media marketing agency Social Buzzing.

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