The “Instagram Ranking Explained” Explainer for Creators (+Advice)
Understanding how the Instagram algorithm determines content rankings is crucial for creators aiming to achieve success on the platform. In this blog post, we will explore the factors that influence Instagram rankings and provide practical advice from Social Buzzing, the leading social media agency in Chester. Learn how to leverage engagement, optimise your content using native tools, utilise all available features, stay within Instagram guidelines, and focus on creating original and engaging content to maximise your reach and growth on the platform.
1. Engagement The Key to Instagram Success
According to the latest update, audience engagement plays a significant role in content rankings on Instagram. Factors such as time spent on a post, comments, likes, and shares impact the algorithm’s decision. Social Buzzing recommends the following strategies:
Make your audience feel involved by personalising your visuals and messaging. Consider adding a call-to-action, such as “like and comment,” in your visuals or captions to encourage engagement.
2. Utilise Native, In-App Tools
Instagram’s native editing tools offer valuable features that can enhance your content’s visibility. Recent developments, such as notifications to identify limitations caused by watermarks, highlight Instagram’s commitment to recognising certain elements in videos. Social Buzzing suggests the following:
Edit content using in-app tools
Instagram’s algorithms are trained to identify watermarks and possibly filters in videos. Consider creating your content on the platform that is a priority for you and then publish it elsewhere.
3. Harness all Available Features
Instagram provides a wide range of features that can positively influence content rankings. Social Buzzing recommends the following practices:
Use tagged locations
In-Feed posts with tagged locations signal to the algorithm that your content is relevant and can boost its visibility.
Leverage trending audio
Video content that incorporates popular audio tracks is more easily identified and boosted within the Reels algorithm.
Include relevant hashtags
Adding relevant hashtags to your posts can impact how your content is ranked. Ensure you use hashtags that are relevant to your content and target audience.
Collaborate with other creators
Use Instagram’s collaboration feature to work with or highlight other creators and accounts. Not only do you benefits from each other’s audience but also increase your chances of an algorithmic boost.
4. Stay Within Instagram Guidelines
Maintaining compliance with Instagram’s Community Guidelines and Recommendation Guidelines is essential to avoid potential visibility and engagement issues. Social Buzzing suggests the following:
Be Aware Of Shadowbanning
Shadowbanning occurs when your engagement suddenly decreases, and your content is not visible to your audience. Violating Community Guidelines or Recommendation Guidelines can lead to shadow banning. Check your Account Status feature to see if your account is eligible for recommendations.
Focus on original and engaging content
Rather than trying to game the algorithm, prioritise creating content that resonates with your audience. Experiment with different formats and use Instagram analytics to identify trends and understand how your audience interacts with your content.
By understanding the factors that influence Instagram rankings and implementing the strategies shared by Social Buzzing, the best social media agency in Chester, creators can optimise their content and maximise their reach on the platform. Focus on fostering engagement, utilising native tools, leveraging all available features, adhering to Instagram guidelines, and creating original and engaging content to grow your audience and achieve long-term success.