Upcoming Social Media Marketing Trends For 2020
Forecasting a trend is nothing more than a group of industry experts making educated guesses based on the latest developments within the industry itself. For today’s small businesses to succeed, they need to be aware of the latest trends and take advantage of the right ones. How do you know which trend is right for your business and when to utilise it?
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When deciding which industry trends to follow and which ones to ignore, it’s best to follow the advice of a digital marketing expert. If you want to learn how to make your digital marketing campaigns more effective, let the experts at Social Buzzing help. With many positive Social Buzzing reviews on a wide range of platforms, Social Buzzing knows a thing or two about increasing the amount of seasonal customers a business receives.
Here Are Social Media Marketing Trends That We May See In 2020:
Ads For Facebook Watch- Facebook Watch has attracted a huge number of Facebook users. Facebook reported that 140 million people access at least one minute of Watch content each day. Facebook will give Watch a major push next year. Ads options will be available for Facebook Watch to increase the revenue potential, both for Facebook and marketers.
More AR- augmented reality will continue to gain momentum in the social media environment. Apple’s AR glass will offer the ability to overlay useful digital effects to real life objects. Snapchat has been developing its own AR device, but it is unlikely that the technology will be ready next year. Mark Zuckerberg said that Facebook’s AR glass will be viable by 2022.
Video Chat On Instagram- Instagram has added a group video calling feature in Direct and marketers can expect the social media to capitalize on it in 2020. Also, Instagram is to roll out a live-stream hangout feature that supports multiple people in a single live-stream. For businesses with a strong presence on Instagram, this feature will represent a huge opportunity.
Topic-Focused Discussions On Twitter- recently, Twitter allowed users to follow their preferred topics, adding new ways for them to stay updated. We can expect Twitter to continue to improve and refine the process. Twitter’s current algorithm isn’t always reliable and it often identifies trends that lack reason or context for marketers. If the topics-based listing works out, it will be a big improvement in making Twitter conversations more relevant.
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