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What’s the Best Way to Find the Right Influencers for Your Brand?

Influencers have a higher chance of connection to your brand than most people and studies have shown that they can drive up to 10x more engagement than non-influencers. With that being said, it’s important to find the right influencer for your brand. For this blog post, we’ll go over what you should be looking for when finding an influencer.

 

1. Relevancy

 

First things first, your influencer needs to be relevant. Regardless of the platform or audience, you’re targeting, you need to make sure that your influencer is relatable. For example, if I have a shoe brand I’m looking for influencers that are into fashion and are young adults. If they aren’t relevant, they won’t help with your branding efforts and will end up being a waste of time and resources.

 

2. Demographics

 

Another thing to think about is demographics. How many followers do they have? Where are they located? Are they full-time influencers or do they just dabble in social media? This is an extremely important aspect to track because if you aren’t finding someone with at least 100,000 followers, then your reach will be limited.

 

3. Engagement Rate

 

This is the most important aspect when looking for the right influencer. An influencer’s engagement rate is a measurement of what percentage of the people that they follow actually engage with their content. The average engagement rate is approximately 2-3% on platforms such as Instagram and Facebook. However, if you’re looking for someone that engages with their followers then you need to find someone above 50%. To do this you’ll need to take into consideration the demographics, relevant topics and interests of the influencer.

 

4. Genre Of Influence

 

There are many different kinds of influencers. You can choose to go with celebrities, personalities, niche experts or just regular people. Some people prefer to choose celebrities because it increases the likelihood that their target audience will trust them and pay attention to what they have to say.

 

With this in mind, it’s important that you don’t pick someone who is overly controversial and may alienate your target audience.

 

5. Cost

 

The price of a post or post time varies from person to person. Some influencers charge a hefty amount of money. While others will do it for free or for a high discount rate. If you’re looking for influencers for your brand, you’ll need to negotiate and offer them payment based on their engagement rate.

 

Bottom Line

 

You need to be careful when looking for influencers. You need to ensure that they are relevant and have a high engagement rate. They also have to be within your niche and the cost is an important factor. Make sure you know the type of influencer you’re looking for so you can make sure you’re not wasting your time and money on someone that can’t deliver. If you are looking forward to growing your brand, and are looking forward to hiring a Social Media Agency in London, or an SEO agency in London, we recommend that you should consider visiting social buzzing and let them handle things from there.