YouTube’s Adding New Still Image Ads To Users’ Home Feeds

YouTube, the social media leader in online video content will be offering their users something different soon and many industry experts aren’t sure what to make of it. Being well-known for moving image content, YouTube has announced that they will also be offering a new still image option for non-video advertisers. The still image ads will soon appear within users’ YouTube home feeds. Will this make a difference for advertisers, or could this become an unused feature of the site?


Discovery Ads


YouTube’s new still image ads are called Discovery Ads and will display business ads to relevant users using audience targeting methods which are based on the user’s YouTube activity. In a press release from YouTube, they explained that: “Discovery ads are a simple and effective way to tap into the power of YouTube – and you don’t even need a video. Just upload your best images from your social campaign, then we’ll optimize your media mix for maximum performance across Gmail, Discover and the YouTube Home feed. The YouTube Home feed has long been a great place for users to discover their next favorite creator, and it can be a great place for them to discover your brand, too.”


What Does This Mean For The Small Business Owner?


While this might make sense, especially since YouTube is considered by many to be the world’s 2nd largest search engine and one of the leading discovery platforms. What does this mean for the small business owner who wants to advertise on YouTube but can’t afford the high cost of creating video content?


Most small business owners can repurpose much of their current images and save both time and money. With a lower cost-per-lead, using Discovery ads can increase their profit margins. This also means that the average business owners can access YouTube’s more than 1.8 billion active users without spending a lot of money.


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