10 Social Media Posts to Add to Your Content Calendar
Business owners throughout the UK are always looking for new and innovative ways to increase their social media following and to reach more of their potential customers. Many of them over post content on their social media pages and that usually leads to losing followers. Followers need variety and they look to you to provide them with that variety. Keeping your social media posts new and giving your reader’s something they can become interested in is important. Here are 10 social media posts that your business can use to give potential customers the variety they need, while keeping the interesting in your brand.
- Ask a question.
Everyone has an opinion, and social media culture empowers people to share theirs. Posts that ask a question get 100% more comments than standard social media posts.
- Invite fill-in-the-blank responses.
This is a good way to increase engagement and harness feedback from your audience. You could leverage that information for future content campaigns or use it to improve processes.
- Offer advice and tips.
Providing valuable content keeps your audience engaged and encourages sharing. Advice posts are an opportunity to repurpose and promote aging content.
- Split fans into two camps.
If you want to increase engagement, split your followers in a head-to-head post and encourage them to pick sides. Giving them an option such as “Snapchat or Instagram?” can help get your followers to click on your post and possibly share it with their friends.
- Comment on trending topics.
Leave some room in your social calendar to occasionally cover trending topics as they happen. Events with the most relevance to your business also can have the most significant impact.
- Invite user-generated content.
The majority of consumers trust peer reviews and user-generated content over any company-produced material. If your fans post content that features you or your products, share it!
- Post video.
Services such as Snapchat, Vine, Instagram and Facebook’s native and live-video options mean sharing video never has been easier. It can also give fans an inside look at your business and culture.
- Leverage nostalgia.
Sharing content with a days-gone-by feeling captures attention within audience segments. You’ll also draw subtle connections between your brand and the positive feelings your audience associates with the past.
- Schedule photos as content.
Photos get 53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts? Photos enable you to tell a story visually, offer inside looks at the company, promote events or simply ask readers to caption a funny image.
- Host promotions.
Statistics show that 35% of fans follow brands to stay updated on promotions. Another 42% follow for the discounts and special offers. Work these into your calendar to keep those followers engaged.
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