The Benefits of a Good Explainer Video
It is a fact that video marketing is one of the fastest growing forms of advertising, partly due to the high degree of engagement with users. Thanks to faster internet connections and the proliferation of mobile devices, video content is more accessible to regular internet users, including in most developing countries.
Marketing efforts for this platform can be more refined with the use of explainer videos. A good explainer video should give people a run-down of the products and services. Compared to text- and image-based marketing messages, videos are time consuming and more expensive to produce. So, it is important for businesses to produce the most effective videos that will reach their customers and provide them important information they need. Here are just some of the benefits that businesses can get from creating good explainer videos:
Explainer videos are concise: Because these videos provide information about a specific topic, they can be made very concise. In the shortest time possible, explainer videos can provide the maximum amount of information and with a good explainer video being only a few minutes long, customers won’t bail out too early.
Explainer videos offer a solution to the problem: Video content can be made relevant all the time, by providing the latest possible information. Explainer videos are incredibly valuable for customers, because they offer direct information and solutions their problems. Although solutions can be relayed through text-based posts and infographics, video content is definitely more powerful.
Explainer videos ensure creativity: When creating explainer videos, marketers have a huge canvass for creativity. They can insert fresh jokes, catchy music and attractive animations into the script. The goal should be to give the audience a memorable experience when watching these videos. Good explainer videos delight and surprise people and if marketers deliver the same effects regularly, the experience will stick with the audience indefinitely.
Explainer videos are accessible anywhere: Explainer videos can be uploaded to Facebook, YouTube, Instagram and other popular social media platforms. Videos can be embedded to e-commerce websites and blogs. Marketers can also incorporate these videos in presentations, trade shows and various marketing events. Good explainer videos are brief, but always easily transfer crucial information.
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