Brand Management – The Importance Of A Memorable Logo
In our internet-driven world of modern day business, visual literacy is more important than many even consciously realise.
Most of how we interact with a website is done through icons. ‘X’ means close. Three horizontal lines means a menu. A white ‘f’ inside a blue square will link you to a company’s Facebook page, and so on. Even links themselves are signposted by being underlined and formatted differently to normal text, often in blue.
For this reason, one of the single most important ways to represent your brand online is through a logo. A logo is an icon that can be made any size in its context. This logo will come to represent your whole company, so when you are just starting out, it is an excellent idea to get professional advice on logo design. See our social media Marlow company’s multicoloured logo for an example of professional logo design.
The Colour of your Logo
Colour by itself can say a lot about your brand. When designing a logo, it is thought best to stick to one colour, or at most to feature two. According to The Logo Factory, of the 100 most valuable brands, blue, black and red are the top three colours, yellow, orange and green are next, and the least popular is purple, with only 3 top brands featuring it.
We can further explore the psychology of given colours. The Logo Factory suggests the following associations:
Blue is thought to represent something trusted, with a solid reputation, and is calming.
Black represents luxury, style, and exclusivity.
Red suggests excitement, danger, and romance.
Yellow shows playfulness, optimism, and happiness.
Orange has associations of being bubbly, energetic, and affordable.
Green makes one think of the environment, new growth, and freshness.
Purple reminds us of royalty, creativity, and mystery.
The top three trends of logo design from the 100 most valuable brands were having a horizontal aspect ratio (or close to it – meaning that the logo is wider than it is tall), possessing one colour, and the use of blue. These trends, along with the colour information above, suggest that logo designers are settling on some common themes when it comes to the design of logos, and not designing according to random chance or simply being artistic.
Logo design is a critical first step when designing and managing your brand online, so it is best to get professional advice for this very necessary task.