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How Brands Can Increase Their Social Media Engagement

Having a strong and active social media presence can be a game-changer for brands today. People spend a lot of time on social media, making platforms such as Facebook, Twitter, and Instagram excellent avenues for interacting and engaging with your customers and leads.

 

If you are working with a good digital marketing agency or social media agency, you probably already know just how effective high social media engagement can be in bringing about incremental changes for your business. Check out these tips below to achieve just that.

 

• Create high-quality, value-driven content

 

Users are attracted to high-quality content that actually provides them with some kind of value. If you are only talking about yourself and how great your brand is on your posts, nobody is going to be interested in taking further action such as liking, commenting, or sharing. However, if you provide visually-appealing and informative content that your followers can benefit from, they are more likely to engage with it.

• Add a little bit of humor to your posts

Humor is one of the best ways to build rapport with someone, and the same applies to social media branding too. Big names such as Netflix, Wendy’s and Papa John’s are known for their humorous social media engagement tactics, whether they are tweeting, commenting on other brand’s posts, or replying to customers.

 

People love it when they know you are a brand that knows how to take yourself lightly and is not afraid to have some fun.

 

• Stay current to stay relevant

 

Don’t hesitate to jump on trending events because this is a very effective way of staying relevant. Since your followers are probably already familiar with those trends or events, they are likely to connect with your posts and engage with them.

 

Whether it is the latest meme trend/format, breaking news, trending hashtags, or other broader trends, it is important for a brand to be able to identify content moments in order to receive great engagement.

 

• Interact with your followers actively

 

Don’t make the mistake of simply putting up a post and then disappearing. Let your followers know that you are actively listening to what they have to say by liking their comments, replying to them, and interacting with them in different ways. This is a simple but potent way to increase engagement significantly.

 

By working with the top social media agency Chester has to offer, you can make sure that your brand has excellent social media engagement!