How Companies Can Use Social Shopping To Expand Their Business?

Companies and small businesses have been using social media to expand their networks, but by turning it into a form of social shopping, they can generate more revenue. Most brands use Facebook, Twitter, and Pinterest to fundraise for charities or create engaging content with the hopes of building relationships with their followers. But if you’re a company or small business with products and services that consumers want to purchase online, then this is the way to go. In this article, we will talk about how companies can use social shopping to expand their business. So without further ado, let’s hop in!


1. Facebook


Facebook is the top social media network that companies and small businesses use to market and connect with their customers. So it’s no surprise that half of the consumers who use Facebook plan on buying products they see within two days. But how do companies actually get products in front of potential customers? The first thing to remember is that you should always be creating posts and engaging with your audience by commenting, liking, sharing, or answering their questions.


2. Twitter


Twitter is the perfect avenue for companies and small businesses to showcase their products and services. Since it’s free, there’s a higher chance for you to gain followers who may have an interest in your brand. So whether you’re a marketing agency or a brick-and-mortar store, simply tweeting about your promotions on Thursdays can bring in more sales than usual.


3. Instagram


The most popular photo-sharing site Instagram has recently become more of a marketing tool for companies and small businesses to showcase their products and services. Since it’s easy to use, there are more opportunities for you to reach new customers. Here’s a tip! Posting photos of your products can generate more revenue compared to text.


4. Pinterest


It’s no secret that Pinterest is one of the most popular social media networks for consumers to pin and buy products they are interested in. As much as 60% of the people who use Pinterest plan on buying a product they see within 48 hours. And according to an article posted on Forbes, an online retailer saw a spike in website traffic after using Pinterest to promote their products. So if you have a portfolio of products or services that you want consumers to buy, then this is the network you should be using.


5. Snapchat


One of the best ways for businesses to connect with their customers and target new ones, Snapchat is a social media platform that has been gaining popularity as of late. This is largely due to the fact that 90% of all 18-34-year-olds use it. Not only does it make chatting with friends fun, but it also allows you to send goofy pictures and collect snaps along with watching a live story. Add this platform to your marketing strategy, and watch your brand grow!


Final Thoughts


Social media is a great way for companies and small businesses to market their products and services, but by using it as a form of social shopping, there is more opportunity for them to increase their sales. When you use Facebook, Twitter, Instagram, Pinterest, Snapchat and many others as a platform to promote your business there is an increase in revenue because your audience has the power to share your content with their friends or family. Consult with your nearest SEO agency in London now or hire a social media agency in Chester to make sure that you are using social shopping in true letter and spirit to expand your business

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