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Do You Use HootSuite Bulk Scheduling?

For those of you that use HootSuite, you might already use their AutoSchedule feature to choose a specific date and time a particular post is to be published, but what about that Bulk Schedule option that keeps showing up? How does that work and is that something that you can use to streamline your business operations? Let’s take a closer look at bulk scheduling, what it does and what it doesn’t do to give you a better idea of how it works and how it can help you.

 

HootSuite’s Bulk Schedule option gives users the ability to set up multiple posts to be published, all at once. Utilizing a specially designed spreadsheet, Bulk Scheduling tells HootSuite the time and content of every post you want to schedule. There is a maximum of 350 total scheduled messages across all of your networks but you can specify which social networks you want to use.

 

What Can Bulk Schedule Do?

HootSuite’s Bulk Scheduler is a wonderful tool for businesses and it can do a lot of things. Using the aforementioned spreadsheet, you can set specific dates and times and specify which text to share at that time while having the option to include a link which will be automatically shortened by the HootSuite link shortener. Your total post is limited in characters by whichever network you’re posting to so when you upload the spreadsheet, you should create one spreadsheet for Facebook and one for Twitter so you can take advantage of Facebook’s larger text allowance.

 

What Can’t Bulk Schedule Do?

Now that you know what HootSuite’s Bulk Scheduler can do, let’s take a look at what it can’t. The biggest drawback is that you can’t post images like you can with your standard HootSuite posting tool. This is because the uploadable spreadsheet doesn’t have the ability to include images. Another things that the Bulk Scheduler can’t do is it won’t let you bulk schedule duplicate messages. You can reuse the spreadsheet at a later date to reschedule certain posts, but the messages in the spreadsheet must be different for the scheduler to do its job.