How to Find and Target Your Ideal Social Media Audience
Social media marketing may seem like an easy way to increase your brand exposure, but reaching the wrong audience can have the opposite effect and reduce your conversion rates instead of boosting them. Focus on choosing your target market carefully and you can avoid this pitfall, getting even more bang for your social media buck. Here’s how to find and target the right audience on social media, so you can reach the people who will want to listen to what you have to say and are most likely to purchase your products or services when they see them advertised in their feed or timeline.
Identify your ideal audience
First, know your audience. If you’re in a specific niche (ex: food), it’s easier to decide who your ideal audience is. You can target your posts toward readers who have expressed an interest in food-related topics or restaurants. However, if you’re working on a more general product or service, you might need to target multiple audiences with varying interests that cover a variety of different topics.
Know where your ideal audience is online
To make a great first impression, it’s important to understand where your target audience hangs out online. Each social media platform is different and hosts different audiences—and knowing what kind of people visit each social network will help you tailor your messaging accordingly.
Figure out what your ideal audience wants
Before you start targeting people on social media, you need to figure out who your audience is. Look at what similar businesses do—you can get a lot of insight from their Facebook pages, Twitter feeds, LinkedIn groups, etc. Also, look at what your competitors are doing. You’ll be able to find valuable information about where they’re getting leads and how they’re converting them into customers.
Create content they will love
Don’t just put out generic content, use a platform like Iconosquare or SproutSocial to research who is engaging with your competitors and what kind of content is popular in your niche. Consider creating a type of content that hasn’t been done before (within reason) – The next big thing might be right around the corner. For example, Buzzfeed was one of the first sites to create listicles which have since become extremely popular on social media. You could also create how-to videos for YouTube, infographics for Facebook, etc… Just make sure you are creating quality content that people will love!
Attract your ideal audience with social media
You don’t want everyone seeing your posts—you want only a few, carefully selected potential customers. That is why you need to know how to attract your ideal audience on social media. Here are some things you can do to target those ideal users:
- Do they fit into a certain age range?
- Are they male or female?
- What are their interests?
Once you have that figured out, start searching for them on social media. Look at their profiles and see what kind of content they like to share or post about. If you see that they tend to share content related to what you sell, then it’s likely that they would be interested in hearing from you as well!
Hire an SEO Agency in London
However, if you are ready to get your word out, but are hesitant to do all the heavy lifting yourself, hire a social media agency in London to take of your campaigns. They will find the right audience for you and help your business grow exponentially.